Brand Guidelines
Compile all brand work for "$ARGUMENTS" into a comprehensive brand guidelines document — the single source of truth for anyone using the brand.
Prerequisites
Read all prior phase artifacts. If 04-visual.md does not exist, tell the user:
Phase 4 (Visual) has not been completed for "$ARGUMENTS". Run
/branding:visual $ARGUMENTSfirst, or use--skip-checksto bypass.
If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/branding/$ARGUMENTS/skip-log.md.
Process
Read all prior artifacts:
- Read
.metapowers/branding/$ARGUMENTS/01-discover.mdfor context - Read
.metapowers/branding/$ARGUMENTS/02-strategy.mdfor brand platform - Read
.metapowers/branding/$ARGUMENTS/03-verbal.mdfor voice, tone, messaging - Read
.metapowers/branding/$ARGUMENTS/04-visual.mdfor visual identity - Read
plugins/branding/shared/brand-guidelines-template.mdfor output structure
- Read
Compile the brand guidelines following the template, combining:
- Brand overview (purpose, vision, mission, values from Strategy)
- Logo usage rules and variations (from Visual)
- Color palette with specifications (from Visual)
- Typography system (from Visual)
- Imagery and photography guidelines (from Visual)
- Voice and tone guidelines (from Verbal)
- Application examples — how the brand appears across key touchpoints
Add compliance rules:
- What must always be done (mandatory elements)
- What must never be done (prohibited uses)
- Common mistakes to avoid
- When to seek brand team approval
Reference assets:
- Link to all files in
.metapowers/branding/$ARGUMENTS/assets/ - List available logo variants, fonts, and imagery
- Link to all files in
Write the artifact to
.metapowers/branding/$ARGUMENTS/05-guidelines.md
Output
The brand guidelines written to .metapowers/branding/$ARGUMENTS/05-guidelines.md. Present a summary to the user highlighting:
- Sections covered
- Number of compliance rules
- Asset inventory
- How other domains can use these guidelines (e.g.,
/branding:audit)