Lead Magnets

Lead Magnets

Design high-converting lead magnets for "$ARGUMENTS". Create valuable gated content that attracts qualified leads and demonstrates expertise.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience pain points and JTBD
   • Read .metapowers/marketing/$ARGUMENTS/01-reach.md if it exists (for content context)

2. Identify lead magnet opportunities:

   • Map audience pain points to solvable problems
   • What quick wins can you deliver? (saves time, money, or effort)
   • Use WebSearch to find what lead magnets competitors offer
   • What format best solves the problem? (template, checklist, guide, tool, quiz, calculator)

3. Design lead magnet concepts:

   • Create 3-5 lead magnet concepts with:
     • Title (specific and benefit-driven)
     • Format (PDF, spreadsheet, tool, email course, quiz)
     • Value proposition (what problem it solves)
     • Effort to create (low/medium/high)
     • Lead quality expectation (how qualified are leads this attracts?)

4. Landing page and delivery:

   • Recommended landing page structure for the lead magnet
   • Delivery mechanism (email, instant download, drip)
   • Follow-up sequence recommendation
   • Qualification: how does this lead magnet qualify leads for the next step?

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Lead Magnets section:

   • Lead Magnet Concepts — 3-5 concepts with details
   • Recommended First Magnet — which to build first and why
   • Landing Page Outline — structure and copy direction
   • Delivery & Follow-Up — how to deliver and nurture
   • Lead Qualification — how this feeds the sales/conversion funnel

Output

Lead magnet strategy appended to .metapowers/marketing/$ARGUMENTS/02-act.md. Present a summary highlighting:

• Top lead magnet recommendation
• Expected lead quality
• Effort to create