Marketing Ideas
Generate creative marketing campaign and growth ideas for "$ARGUMENTS". Brainstorm unconventional approaches, viral mechanics, and high-impact tactics.
Prerequisites
None — this is a utility skill. Works best with strategy context but can run standalone.
Process
Read context (if available):
- Read
.metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and positioning
- Read any existing phase artifacts for current marketing state
Research inspiration:
- Use WebSearch to find creative campaigns in the category and adjacent categories
- Look for viral marketing examples, growth hacks, and unconventional tactics
- Study what's working NOW, not just classic case studies
Generate ideas across categories:
- Content marketing: viral content formats, interactive content, data-driven content
- Community: grassroots campaigns, user challenges, co-creation
- Partnerships: co-marketing, influencer collaborations, integrations
- Product-led: built-in virality, referral mechanics, freemium hooks
- Guerrilla: unexpected channels, stunts, creative real-world activations
- Data & tools: free tools, reports, benchmarks that attract attention
Evaluate and rank:
- For each idea: expected impact, effort, cost, risk, timeline
- Score by ICE (Impact, Confidence, Ease) framework
- Identify the "unfair advantage" ideas — things only "$ARGUMENTS" could do
Present to the user:
- Top 10 ideas ranked by ICE score
- For each: one-paragraph description, expected outcome, first step to execute
- Highlight the top 3 recommendations
Output
Present ideas directly to the user, ranked by potential. If context files exist, also save to .metapowers/marketing/$ARGUMENTS/marketing-ideas.md.
1---2name: marketing-ideas3description: Generate creative marketing campaign ideas4---56# Marketing Ideas78Generate creative marketing campaign and growth ideas for "$ARGUMENTS". Brainstorm unconventional approaches, viral mechanics, and high-impact tactics.910## Prerequisites1112None — this is a utility skill. Works best with strategy context but can run standalone.1314## Process15161. **Read context** (if available):17 - Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for audience and positioning18 - Read any existing phase artifacts for current marketing state19202. **Research inspiration:**21 - Use WebSearch to find creative campaigns in the category and adjacent categories22 - Look for viral marketing examples, growth hacks, and unconventional tactics23 - Study what's working NOW, not just classic case studies24253. **Generate ideas across categories:**26 - **Content marketing:** viral content formats, interactive content, data-driven content27 - **Community:** grassroots campaigns, user challenges, co-creation28 - **Partnerships:** co-marketing, influencer collaborations, integrations29 - **Product-led:** built-in virality, referral mechanics, freemium hooks30 - **Guerrilla:** unexpected channels, stunts, creative real-world activations31 - **Data & tools:** free tools, reports, benchmarks that attract attention32334. **Evaluate and rank:**34 - For each idea: expected impact, effort, cost, risk, timeline35 - Score by ICE (Impact, Confidence, Ease) framework36 - Identify the "unfair advantage" ideas — things only "$ARGUMENTS" could do37385. **Present to the user:**39 - Top 10 ideas ranked by ICE score40 - For each: one-paragraph description, expected outcome, first step to execute41 - Highlight the top 3 recommendations4243## Output4445Present ideas directly to the user, ranked by potential. If context files exist, also save to `.metapowers/marketing/$ARGUMENTS/marketing-ideas.md`.
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