Marketing Psychology

Marketing Psychology

Apply behavioral psychology and persuasion principles to "$ARGUMENTS". Identify which psychological triggers to use and how to implement them ethically.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and positioning
   • Read .metapowers/marketing/$ARGUMENTS/02-act.md if it exists

2. Audit current psychology usage:

   • If a URL or existing content is provided, identify what principles are already in use
   • Identify missed opportunities

3. Recommend applicable principles:

   • Social proof: testimonials, user counts, logos, case studies
   • Scarcity & urgency: limited time, limited quantity, exclusive access
   • Reciprocity: free value before asking (lead magnets, tools, content)
   • Authority: credentials, press mentions, certifications, expert endorsements
   • Loss aversion: frame benefits as losses avoided
   • Anchoring: price anchoring, feature anchoring, comparison anchoring
   • Commitment & consistency: micro-commitments, progressive disclosure
   • Default effect: pre-selected options, recommended tiers
   • For each: specific implementation recommendation for "$ARGUMENTS"

4. Ethical guardrails:

   • Flag any dark patterns or manipulative implementations
   • Ensure all claims are truthful and verifiable
   • Recommend transparent use of urgency/scarcity

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Marketing Psychology section:

   • Applicable Principles — ranked by expected impact
   • Implementation Recommendations — specific, actionable per principle
   • Ethical Considerations — guardrails and transparency notes
   • Priority Actions — top 3 psychology-driven changes to make

Output

Psychology recommendations appended to .metapowers/marketing/$ARGUMENTS/02-act.md. Present a summary highlighting:

• Top 3 applicable principles
• Highest-impact implementation recommendation
• Any ethical concerns to address