Paywall Upgrade Cro

Paywall & Upgrade CRO

Optimize the paywall and upgrade experience for "$ARGUMENTS". Design upgrade triggers, pricing page optimization, and conversion flows.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for pricing strategy
   • Read .metapowers/marketing/$ARGUMENTS/04-engage.md if it exists

2. Analyze current paywall (if applicable):

   • When and where does the user hit the paywall?
   • What's the messaging at the paywall moment?
   • Hard paywall vs. soft paywall vs. metered approach
   • How does it make the user feel? (frustrated vs. motivated)

3. Optimize upgrade triggers:

   • Usage-based triggers: hitting limits naturally during valuable workflows
   • Feature-based triggers: showing premium features with upgrade prompt
   • Timing-based triggers: trial ending, usage milestone
   • Social triggers: team features, collaboration needs

4. Pricing page optimization:

   • Tier presentation: recommended tier highlighting
   • Feature comparison clarity
   • Social proof on pricing page
   • FAQ and objection handling
   • Annual vs. monthly toggle design

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/04-engage.md under a ## Paywall & Upgrade CRO section:

   • Current Paywall Assessment — strengths and friction
   • Upgrade Trigger Design — when and where to prompt
   • Pricing Page Recommendations — layout, copy, social proof
   • A/B Test Ideas — highest-impact tests
   • Expected Impact — estimated conversion lift

Output

Paywall CRO analysis written to .metapowers/marketing/$ARGUMENTS/04-engage.md. Present a summary highlighting:

• Top upgrade trigger opportunity
• Pricing page improvements
• Recommended first test