Popup CRO
Design effective popups and modals for "$ARGUMENTS". Create non-intrusive, high-converting overlays for lead capture, upgrades, and engagement.
Prerequisites
Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:
Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.
If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.
Process
Read context:
- Read
.metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and messaging
- Read
.metapowers/marketing/$ARGUMENTS/02-act.md and .metapowers/marketing/$ARGUMENTS/04-engage.md if they exist
Define popup purpose:
- Lead capture (email signup, lead magnet delivery)
- Exit intent (save abandoning visitors)
- Upgrade prompt (free-to-paid conversion)
- Announcement (new feature, promotion)
- Feedback collection (survey, NPS)
Design popup experience:
- Trigger: time-based, scroll-based, exit-intent, click-triggered, page-count
- Frequency: how often does a user see it?
- Targeting: which pages, which segments, new vs. returning
- Mobile experience: slide-up vs. full-screen vs. banner
- Dismiss behavior: easy close, remember preference
Create popup content:
- Headline (benefit-focused, under 10 words)
- Body copy (1-2 sentences max)
- CTA (specific action, not "Submit")
- Visual direction
- A/B test variants
Write the artifact — append to .metapowers/marketing/$ARGUMENTS/04-engage.md under a ## Popup CRO section:
- Popup Strategy — purpose, trigger, targeting
- Content — headline, body, CTA per popup
- UX Rules — frequency, dismissal, mobile behavior
- A/B Test Plan — what to test first
- Anti-Annoyance Checklist — ensuring popups help, not hurt
Output
Popup strategy written to .metapowers/marketing/$ARGUMENTS/04-engage.md. Present popup designs with copy for review.
1---2name: popup-cro3description: Design high-converting popups and modals4---56# Popup CRO78Design effective popups and modals for "$ARGUMENTS". Create non-intrusive, high-converting overlays for lead capture, upgrades, and engagement.910## Prerequisites1112Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist, tell the user:1314> Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run `/marketing:customer-research $ARGUMENTS` first, or use `--skip-checks` to bypass.1516If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.1718## Process19201. **Read context:**21 - Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for audience and messaging22 - Read `.metapowers/marketing/$ARGUMENTS/02-act.md` and `.metapowers/marketing/$ARGUMENTS/04-engage.md` if they exist23242. **Define popup purpose:**25 - Lead capture (email signup, lead magnet delivery)26 - Exit intent (save abandoning visitors)27 - Upgrade prompt (free-to-paid conversion)28 - Announcement (new feature, promotion)29 - Feedback collection (survey, NPS)30313. **Design popup experience:**32 - Trigger: time-based, scroll-based, exit-intent, click-triggered, page-count33 - Frequency: how often does a user see it?34 - Targeting: which pages, which segments, new vs. returning35 - Mobile experience: slide-up vs. full-screen vs. banner36 - Dismiss behavior: easy close, remember preference37384. **Create popup content:**39 - Headline (benefit-focused, under 10 words)40 - Body copy (1-2 sentences max)41 - CTA (specific action, not "Submit")42 - Visual direction43 - A/B test variants44455. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/04-engage.md` under a `## Popup CRO` section:46 - **Popup Strategy** — purpose, trigger, targeting47 - **Content** — headline, body, CTA per popup48 - **UX Rules** — frequency, dismissal, mobile behavior49 - **A/B Test Plan** — what to test first50 - **Anti-Annoyance Checklist** — ensuring popups help, not hurt5152## Output5354Popup strategy written to `.metapowers/marketing/$ARGUMENTS/04-engage.md`. Present popup designs with copy for review.
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