Pricing Strategy

Pricing Strategy

Evaluate and recommend pricing strategy for "$ARGUMENTS". Analyze pricing models, tier structures, packaging, and competitive pricing.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, suggest running /marketing:customer-research $ARGUMENTS first to understand the audience.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and competitor data
   • Read plugins/marketing/shared/race-framework-guide.md for methodology reference

2. Analyze current pricing landscape:

   • Use WebSearch to research competitor pricing for "$ARGUMENTS" category
   • Use WebFetch to read pricing pages of top competitors
   • Document: pricing models (flat, usage, per-seat, freemium), price points, tier structures

3. Evaluate pricing models:

   • Which model aligns with the value metric? (what do users pay for?)
   • Flat rate vs. usage-based vs. per-seat vs. hybrid
   • Free tier / freemium considerations
   • Annual vs. monthly pricing and discount strategy

4. Design tier structure:

   • Recommend tier names, price points, and feature allocation
   • Apply the "good-better-best" framework
   • Identify the anchor tier (where most users should land)
   • Define upgrade triggers between tiers

5. Pricing psychology:

   • Anchoring: which tier makes the target tier look like a deal?
   • Charm pricing vs. round numbers for the category
   • Annual discount percentage recommendations
   • Free trial vs. freemium decision

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/00-strategy.md under a ## Pricing Strategy section:

   • Competitive Pricing Landscape — what competitors charge and how
   • Recommended Model — pricing model with rationale
   • Tier Structure — tiers, price points, features per tier
   • Pricing Psychology — anchoring, discount strategy
   • Risks & Considerations — potential issues with recommended approach

Output

Pricing strategy appended to .metapowers/marketing/$ARGUMENTS/00-strategy.md. Present a summary highlighting:

• Recommended pricing model and why
• Proposed tier structure with price points
• Key pricing psychology tactics to apply