Programmatic SEO

Programmatic SEO

Design a programmatic SEO strategy for "$ARGUMENTS". Plan template-driven pages that target long-tail keywords at scale — landing pages, directories, comparison pages, or location-based pages.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md and .metapowers/marketing/$ARGUMENTS/01-reach.md (if exists). If 00-strategy.md does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and competitive data
   • Read .metapowers/marketing/$ARGUMENTS/01-reach.md for SEO and content context if available

2. Identify programmatic opportunities:

   • Use WebSearch to find long-tail keyword patterns (e.g., "[tool] for [industry]", "[tool] vs [competitor]", "[tool] in [city]")
   • Estimate total addressable keyword volume across templates
   • Prioritize by search volume, competition, and conversion intent

3. Design page templates:

   • For each template type: layout, required data fields, content structure
   • How will unique value be added per page? (avoid thin content)
   • Internal linking strategy between programmatic pages
   • CTA and conversion path per template

4. Data source planning:

   • What data populates each template? (database, API, manual, AI-generated)
   • Data quality and freshness requirements
   • Scale: how many pages in the initial launch?

5. Quality and indexing strategy:

   • How to avoid duplicate or thin content penalties
   • Indexing approach: sitemap, internal links, pagination
   • Content enrichment strategy per page

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Programmatic SEO section:

   • Keyword Patterns — template types with volume estimates
   • Page Templates — layout and content structure per type
   • Data Sources — what populates each template
   • Quality Plan — how to avoid thin content
   • Implementation Roadmap — phases and page counts

Output

Programmatic SEO strategy appended to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

• Number of template types identified
• Total estimated keyword opportunity
• Recommended first template to build