Signup Flow Cro

Signup Flow CRO

Optimize the signup and trial conversion flow for "$ARGUMENTS". Reduce friction, increase activation, and improve trial-to-paid conversion.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and pricing
   • Read .metapowers/marketing/$ARGUMENTS/02-act.md if it exists (for page and form CRO context)

2. Map the current flow (if URL provided):

   • Use WebFetch to walk through the signup flow
   • Document every step: pages, forms, emails, activation steps
   • Identify drop-off points and friction

3. Signup page optimization:

   • Value proposition clarity on signup page
   • Social proof placement
   • Form field minimization (name + email is ideal)
   • SSO/social login options
   • Mobile signup experience

4. Activation optimization:

   • What is the "aha moment"? How quickly can users reach it?
   • Onboarding checklist or wizard design
   • Empty state design — what does the user see first?
   • Time-to-value: how to reduce it

5. Trial-to-paid conversion:

   • Trial length recommendation
   • In-trial engagement tactics (progress emails, usage prompts)
   • Upgrade triggers: what behavior indicates readiness?
   • Pricing page from within the product
   • Payment friction reduction

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/03-convert.md under a ## Signup Flow CRO section:

   • Current Flow Map — step-by-step with friction points
   • Signup Page Recommendations — optimization list
   • Activation Strategy — path to aha moment
   • Trial-to-Paid Plan — engagement and conversion tactics
   • A/B Test Ideas — highest-impact tests

Output

Signup flow analysis written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present a summary highlighting:

• Biggest friction point identified
• Recommended activation improvements
• Expected conversion lift