Social Content

Social Content

Develop a social media content strategy for "$ARGUMENTS". Plan content themes, formats, posting schedule, and platform-specific tactics.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience personas and messaging
   • Read .metapowers/marketing/$ARGUMENTS/01-reach.md if it exists (for content pillars)

2. Platform selection:

   • Where is the target audience most active? (LinkedIn, X/Twitter, Instagram, TikTok, YouTube, Reddit)
   • Match platforms to audience personas and content types
   • Recommend primary (1-2) and secondary (1-2) platforms

3. Content themes and formats:

   • Map content pillars to social-native formats
   • Per platform: what formats perform best? (carousels, threads, short video, images, text)
   • Content mix: educational, entertaining, promotional, community (recommend ratio)
   • User-generated content and community engagement opportunities

4. Create content templates:

   • 3-5 repeatable content templates per primary platform
   • Hook formulas, caption structures, CTA patterns
   • Hashtag and keyword strategy per platform

5. Scheduling and cadence:

   • Recommended posting frequency per platform
   • Best posting times for the audience
   • Content batching and repurposing workflow

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Social Content section:

   • Platform Strategy — selected platforms with rationale
   • Content Themes — mapped to pillars and formats
   • Content Templates — repeatable post formats
   • Scheduling Plan — frequency, timing, batching
   • First 10 Posts — specific post ideas to start with

Output

Social content strategy appended to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

• Recommended platforms and why
• Content mix ratio
• First 5 post ideas to publish