Visual Identity
Define the visual identity system for "$ARGUMENTS". Create specifications for logo usage, color palette, typography, and imagery that express the brand visually.
Prerequisites
Read .metapowers/branding/$ARGUMENTS/02-strategy.md and .metapowers/branding/$ARGUMENTS/03-verbal.md. If 03-verbal.md does not exist, tell the user:
Phase 3 (Verbal) has not been completed for "$ARGUMENTS". Run
/branding:verbal $ARGUMENTSfirst, or use--skip-checksto bypass.
If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/branding/$ARGUMENTS/skip-log.md.
Process
Read context files:
- Read
.metapowers/branding/$ARGUMENTS/02-strategy.mdfor personality and positioning - Read
.metapowers/branding/$ARGUMENTS/03-verbal.mdfor voice and tone
- Read
If the user has existing assets:
- Review logo files in
.metapowers/branding/$ARGUMENTS/assets/logo/ - Review fonts in
.metapowers/branding/$ARGUMENTS/assets/fonts/ - Review imagery in
.metapowers/branding/$ARGUMENTS/assets/imagery/ - Document and formalize what exists
- Review logo files in
If creating from scratch, define:
Logo usage rules:
- Minimum size, clear space requirements
- Approved variations (primary, icon, monochrome, reversed)
- Prohibited uses
- Ask the user to provide/create logo files and place in
.metapowers/branding/$ARGUMENTS/assets/logo/
Color palette:
- Primary colors (2-3) with hex, RGB values
- Secondary colors (2-4) with hex, RGB values
- Neutral colors for backgrounds and text
- Accessibility: contrast ratios for text on each background
Typography:
- Primary typeface: name, weights, usage (headings vs. body)
- Secondary typeface (if needed)
- Type scale: sizes, weights, line heights for each level
- Ask the user to provide font files and place in
.metapowers/branding/$ARGUMENTS/assets/fonts/
Imagery style:
- Photography style (mood, composition, subjects)
- Illustration style (if applicable)
- Icon style
- Do's and don'ts
Write the artifact to
.metapowers/branding/$ARGUMENTS/04-visual.md
Output
The visual identity written to .metapowers/branding/$ARGUMENTS/04-visual.md. Present a summary to the user highlighting:
- Primary color palette
- Typography choices
- Logo variations defined
- Imagery direction