Data Analysis (jcp-data-analysis)
When to trigger
- Your effect is significant but the process evidence does not yet hold up
- You ran mediation but a reviewer calls it correlational or under-powered
- A moderation is predicted but the interaction is messy or the simple effects are not probed
- You need to report results to JCP's post-rigor-reform standards (effect sizes, CIs, exclusions)
- The measure of your psychological process is noisy or its validity is in question
Analyze the process, not just the p-value
JCP's contribution is a mechanism, so the analysis must make the process visible and defensible. The headline test of the effect (typically ANOVA or regression with the manipulated IV) is necessary but not sufficient; the paper lives or dies on whether the mediation/moderation evidence supports the proposed psychological process and rules out rivals. Report estimates with effect sizes and confidence intervals, exact statistics, and full Ns before and after pre-specified exclusions. APA reporting style is the house norm.
The analysis toolkit by link in the chain
| Link |
Standard analysis |
What reviewers look for |
| Existence of effect |
t-test / ANOVA / OLS with the manipulated IV |
clean cells, effect size (d, η²), CI, no covariate fishing |
| Measured mediation |
bootstrapped indirect effect (e.g., PROCESS / lavaan), bias-corrected CI |
indirect effect with CI excluding 0; honesty that this is correlational evidence on the mediator |
| Experimental mediation |
causal-chain design or manipulated-mediator analysis |
the manipulation of M moves Y as the theory predicts |
| Moderation |
regression interaction; ANOVA factorial |
interaction term + probed simple effects (spotlight/floodlight), not just a significant interaction |
| Moderated mediation |
conditional indirect effects (index of moderated mediation) |
the index, with CI, and conditional indirect effects by moderator level |
Prefer experimental/causal-chain mediation and moderation-of-process over measured-mediator-only inference: JCP reviewers now treat a bootstrapped indirect effect on a self-reported mediator as suggestive, not dispositive, because it cannot establish the causal direction of M → Y.
Measuring the psychological process
- Validate the mediator measure: report reliability (α/ω) for multi-item scales; show the measure captures the intended construct and discriminates from confounds (mood, arousal, difficulty).
- Rule out alternative mediators statistically: include rival process measures and show the focal mediator carries the effect when they are modeled together.
- Avoid mediator-as-manipulation-check confusion: a manipulation check is not a mediator; the mediator is the downstream mental state.
Rigor-era reporting (post-2010s consumer-psych reforms)
- Report exact test statistics, p-values, effect sizes, and CIs — not just "p < .05."
- Disclose all conditions and measures collected; do not hide arms (the disclosure norm).
- Report sample size determination and adherence to (or deviation from) the pre-registration.
- State exclusions and their rule transparently, with Ns before/after.
- Avoid asterisk-only tables; report the numbers a reader needs to assess the process.
Execution bridge (StatsPAI / Stata MCP)
Run the battery, don't just enumerate it. Full map:
execution-with-mcp. JCP is experimental consumer psychology; randomization inference, mediation done right (mediate, not naive controlling-away), and family-wise corrections matter most.
- Many outcomes / specifications:
romano_wolf (step-down FWER) or
benjamini_hochberg — report the adjusted threshold.
- OVB sensitivity:
oster_delta / sensemakr.
- Inference:
wild_cluster_bootstrap (few clusters), twoway_cluster / conley;
multilevel data → cluster at the right level.
- Re-fit off one handle:
audit_result(result_id) lists the missing checks and the
exact suggest_function for each.
- Exhibits:
etable / did_summary_to_latex from the handle — no retyped numbers.
Keep the decisive checks in the body and the exhaustive battery in the appendix. See the
executed chain in the JF execution walkthrough.
Checklist
Anti-patterns
- Indirect-effect worship: a significant bootstrapped indirect effect treated as proof of causal process
- Interaction without simple effects: a significant interaction with no spotlight/floodlight probing
- Covariate fishing: adding controls until the effect appears, undisclosed
- Hidden arms: dropping conditions or DVs that didn't work without reporting them
- p-only reporting: asterisks instead of effect sizes and CIs
- Mediator confound: a "mediator" that is just mood/difficulty the manipulation also moved
Output format
【Effect】test, stat, effect size, CI, cell Ns
【Mediation】measured / experimental; indirect effect + CI; correlational caveat if measured-only
【Moderation】interaction + probed simple effects (spotlight/floodlight)
【Moderated mediation】index + conditional indirect effects (if applicable)
【Process measure】reliability + rival mediators ruled out
【Rigor disclosures】exclusions, all conditions/measures, preregistration deviations
【Next skill】jcp-contribution-framing
1---2name: jcp-data-analysis3description: Use when analyzing experimental data for a Journal of Consumer Psychology (JCP) manuscript — ANOVA/regression on the effect, measured and experimental mediation, moderation and moderated mediation, measurement of the process, and the rigor-era reporting standards. Analyzes the studies; it does not design them (jcp-methods).4---56# Data Analysis (jcp-data-analysis)78## When to trigger910- Your effect is significant but the **process evidence** does not yet hold up11- You ran mediation but a reviewer calls it correlational or under-powered12- A moderation is predicted but the interaction is messy or the simple effects are not probed13- You need to report results to JCP's post-rigor-reform standards (effect sizes, CIs, exclusions)14- The measure of your psychological process is noisy or its validity is in question1516## Analyze the process, not just the p-value1718JCP's contribution is a mechanism, so the analysis must make the **process** visible and defensible. The headline test of the effect (typically ANOVA or regression with the manipulated IV) is necessary but not sufficient; the paper lives or dies on whether the **mediation/moderation** evidence supports the proposed psychological process and rules out rivals. Report estimates with **effect sizes and confidence intervals**, exact statistics, and full Ns before and after pre-specified exclusions. APA reporting style is the house norm.1920## The analysis toolkit by link in the chain2122| Link | Standard analysis | What reviewers look for |23|------|-------------------|-------------------------|24| Existence of effect | t-test / ANOVA / OLS with the manipulated IV | clean cells, effect size (d, η²), CI, no covariate fishing |25| Measured mediation | bootstrapped indirect effect (e.g., PROCESS / lavaan), bias-corrected CI | indirect effect with CI excluding 0; honesty that this is **correlational** evidence on the mediator |26| Experimental mediation | causal-chain design or manipulated-mediator analysis | the manipulation of M moves Y as the theory predicts |27| Moderation | regression interaction; ANOVA factorial | interaction term + **probed simple effects** (spotlight/floodlight), not just a significant interaction |28| Moderated mediation | conditional indirect effects (index of moderated mediation) | the index, with CI, and conditional indirect effects by moderator level |2930Prefer **experimental/causal-chain mediation and moderation-of-process** over measured-mediator-only inference: JCP reviewers now treat a bootstrapped indirect effect on a self-reported mediator as suggestive, not dispositive, because it cannot establish the causal direction of M → Y.3132## Measuring the psychological process3334- **Validate the mediator measure**: report reliability (α/ω) for multi-item scales; show the measure captures the intended construct and discriminates from confounds (mood, arousal, difficulty).35- **Rule out alternative mediators** statistically: include rival process measures and show the focal mediator carries the effect when they are modeled together.36- **Avoid mediator-as-manipulation-check confusion**: a manipulation check is not a mediator; the mediator is the downstream mental state.3738## Rigor-era reporting (post-2010s consumer-psych reforms)3940- Report **exact test statistics, p-values, effect sizes, and CIs** — not just "p < .05."41- Disclose **all conditions and measures** collected; do not hide arms (the disclosure norm).42- Report **sample size determination** and adherence to (or deviation from) the pre-registration.43- State **exclusions and their rule** transparently, with Ns before/after.44- Avoid asterisk-only tables; report the numbers a reader needs to assess the process.4546## Execution bridge (StatsPAI / Stata MCP)4748Run the battery, don't just enumerate it. Full map:49[`execution-with-mcp`](../../../shared-resources/empirical-methods/execution-with-mcp.md). JCP is experimental consumer psychology; randomization inference, mediation done right (`mediate`, not naive controlling-away), and family-wise corrections matter most.5051- **Many outcomes / specifications:** `romano_wolf` (step-down FWER) or52 `benjamini_hochberg` — report the adjusted threshold.53- **OVB sensitivity:** `oster_delta` / `sensemakr`.54- **Inference:** `wild_cluster_bootstrap` (few clusters), `twoway_cluster` / `conley`;55 multilevel data → cluster at the right level.56- **Re-fit off one handle:** `audit_result(result_id)` lists the missing checks and the57 exact `suggest_function` for each.58- **Exhibits:** `etable` / `did_summary_to_latex` from the handle — no retyped numbers.5960Keep the decisive checks in the body and the exhaustive battery in the appendix. See the61executed chain in the [JF execution walkthrough](../../../Journal-of-Finance-Skills/resources/worked-examples/02-execution-walkthrough.md).62## Checklist6364- [ ] Effect reported with exact stats, effect size, and CI; cells and Ns clear65- [ ] Mediation uses bootstrapped/bias-corrected CIs; measured-only mediation is labeled correlational66- [ ] At least one stronger-than-Baron-Kenny process test where the claim is causal67- [ ] Moderation: interaction reported **and** simple effects probed (spotlight/floodlight)68- [ ] Moderated mediation: index of moderated mediation + conditional indirect effects69- [ ] Mediator measure reliability reported; rival mediators modeled and ruled out70- [ ] Exclusions pre-specified; all conditions/measures disclosed; preregistration deviations noted7172## Anti-patterns7374- **Indirect-effect worship**: a significant bootstrapped indirect effect treated as proof of causal process75- **Interaction without simple effects**: a significant interaction with no spotlight/floodlight probing76- **Covariate fishing**: adding controls until the effect appears, undisclosed77- **Hidden arms**: dropping conditions or DVs that didn't work without reporting them78- **p-only reporting**: asterisks instead of effect sizes and CIs79- **Mediator confound**: a "mediator" that is just mood/difficulty the manipulation also moved8081## Output format8283```text84【Effect】test, stat, effect size, CI, cell Ns85【Mediation】measured / experimental; indirect effect + CI; correlational caveat if measured-only86【Moderation】interaction + probed simple effects (spotlight/floodlight)87【Moderated mediation】index + conditional indirect effects (if applicable)88【Process measure】reliability + rival mediators ruled out89【Rigor disclosures】exclusions, all conditions/measures, preregistration deviations90【Next skill】jcp-contribution-framing91```