Google Search Ads Analytics Docs

Google Search / Ads / Analytics docs - knowledge base

A curated, validated corpus of 304 official Google documentation pages under Docs/, covering four products. Provide precise, cited answers; do not guess when the answer is in the corpus.

What's inside

• Docs/README.md - master map (start here).
• Docs/<section>/README.md - 17 section indexes (tables of contents).
• index.json (bundled) - every doc's title, section, product, source_url.
• search.py (bundled) - frontmatter-aware ranking search (stdlib).

Products: Google Search Central (SEO/crawling/indexing/structured-data), Search Console (reports), Google Ads (campaigns/conversions), Google Analytics 4 (collection gtag.js + Measurement Protocol).

Retrieval playbook - follow in order

1. Search first. Best quality is hybrid (lexical + semantic, RRF-fused - eval: 96% recall@5). Needs the repo venv:

   .venv/bin/python3 .claude/skills/google-search-ads-analytics-docs/hybrid.py "<the user's question>"
   

   Fast when the daemon runs (.venv/bin/python3 scripts/serve_models.py). Stdlib fallback (no venv): python3 .claude/skills/google-search-ads-analytics-docs/search.py "<terms>" - lexical, stem-aware, ~0.4s, works anywhere. All return ranked docs with title, path, source_url, snippet.

   Examples: "block a page from indexing", "product structured data with price and rating", "submit a sitemap", "track GA4 events with gtag.js", "google ads conversion tracking".

2. Read the top 1-5 files whole with the Read tool (each is ~4-5K tokens and fits in context). Read complete files - never answer from the snippet alone. Quote tables and JSON-LD/code examples verbatim; do not paraphrase code.

3. Cite the source_url from the result for every claim, e.g. (source: https://developers.google.com/search/docs/...).

4. If search.py returns nothing useful, OR the question is conceptual / paraphrased (lexical match is weak), use the semantic fallback:

   python3 .claude/skills/google-search-ads-analytics-docs/vec_search.py "<the user's question>"
   

   It embeds the query (multilingual model) and returns the closest docs even when wording differs. Then read the top files whole and cite source_url as above. (Requires the repo venv with sentence-transformers.)

5. Last resort, navigate manually: read Docs/README.md -> the relevant section README.md -> pick candidates; or grep/Glob over Docs/ for exact terms and technical tokens (hreflang, canonical, robots.txt, gtag, JSON-LD props, HTTP codes). Prefer search.py/hybrid.py, which rank for you.

Deep research (Workflow)

For a multi-part or research-style question, run the bundled docs-research workflow (Workflow tool): it decomposes the question, hybrid-retrieves and reads top docs per sub-question, adversarially verifies each claim against its cited source_url, then synthesizes one cited answer. It scales agents to the number of sub-questions and claims - no fixed cap. Saved at .claude/workflows/docs-research.js.

Rules

• Whole-file reads + verbatim code. Precision over brevity.
• Always cite source_url. If a matched doc has no source_url (only the authored KNOWLEDGE-BASE-ARCHITECTURE.md), say so.
• Language: the corpus is Polish (a few help pages are English). Answer in the user's language; quote source text as-is.
• Don't invent Google behavior that isn't in the corpus; if it's genuinely missing, say the corpus doesn't cover it.

Notes

• The corpus is validated: 0 broken links, 0 duplicates, 0 error pages; every file carries YAML frontmatter (title, source_url, section, ...).
• Two retrieval paths: search.py (lexical, stem-aware, stdlib - primary) and vec_search.py (semantic, embeddings - fallback for fuzzy/conceptual queries; rebuild with scripts/build_embeddings.py). See Docs/KNOWLEDGE-BASE-ARCHITECTURE.md.
• Helper usage variants: search.py "query" --top 5 - --no-content (faster, metadata-only) - --doc <doc_id> (resolve one doc's citation + head).