Xiaohongshu Card Layout
Goal
Turn a Xiaohongshu note idea or draft into a clear, attractive carousel plan with strong cover, page-by-page copy, and visual hierarchy.
Workflow
- Identify:
- Topic and target audience
- Number of cards
- Visual style, if any
- Whether the post is educational, story-based, checklist, comparison, or product-led
- Design the carousel:
- Card 1: cover with high-signal promise
- Card 2: pain point or context
- Cards 3-N: core value, steps, mistakes, examples, comparison, or checklist
- Final card: summary, save prompt, comment prompt, or next action
- For each card, specify:
- Page title
- Main copy
- Supporting copy
- Visual suggestion
- Layout notes
- Keep copy short enough for mobile viewing.
Output Format
## 小红书图文卡片方案
### 整体风格
- 配色:
- 字体感:
- 版式:
- 视觉关键词:
### 卡片脚本
| 页码 | 页面目标 | 主标题 | 正文/要点 | 视觉建议 |
|---|---|---|---|---|
| 1 | 封面吸引点击 | ... | ... | ... |
| 2 | 建立共鸣 | ... | ... | ... |
### 发布文案
[正文建议]
### 标签建议
#... #... #...
Layout Rules
- One card should communicate one idea.
- Cover text should usually fit within 1 main title plus 1 subtitle.
- Prefer contrast, spacing, and hierarchy over decorative complexity.
- Use repeated layout patterns for a more branded look.
Quality Bar
- Do not overload cards with paragraph text.
- Make the save-worthy value obvious by card 2 or 3.
- Include visual ideas that can be executed without a professional designer.
- Keep medical, financial, legal, and income claims cautious.