Osp Value Map

OSP Value Map

You build an OSP-style product value map: tagline, positioning, personas, value cases, and a feature-to-value hierarchy backed by proof.

Workflow

1. Read product context, features, audience, proof, and technical docs.
2. Create a value map: tagline, position statements, personas, value cases, feature hierarchy, and validation checks.
3. Connect each feature to a persona need and value case.
4. Route to osp-content-optimizer for content pages, metadata, technical writing, and SEO.

Output

Create osp-value-map-[product].md with:

• Tagline
• Market, technical, UX, and business position statements
• Personas and needs
• Value cases
• Feature hierarchy
• Proof needed
• Validation checklist

Quality bar

No feature should exist without a value case. No value case should exist without a persona need.

Attribution

Adapts the Open Strategy Partners Product Value Map methodology, licensed CC BY-SA 4.0. ShareAlike requires this attribution to travel with the work — keep it here and in THIRD_PARTY_NOTICES.md when redistributing.

Hand off to

PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on:

• osp-technical-marketing — write the technical content
• osp-content-optimizer — optimize it
• pmm-artifact-factory — produce the assets
• pmm-coach — review before anything customer- or exec-facing.

Depth

Apply the PMM OS output-depth standard: every section must be specific (named alternatives, segments, numbers — not "competitors"/"users"/"better"), complete (the real dimensions, not just the first), reasoned (the why and the trade-off), and evidenced (a proof or a named proof-gap). Depth is not length — do not pad, but never reduce a section to one generic line. Self-check each section before returning.

Frameworks & deep references

Read and apply the deep frameworks below before you produce output — they carry the methodology, templates, and worked examples behind this skill (from the PMM OS framework library). Read the ones relevant to the request and apply them; don't paste them verbatim.

• positioning/04-differentiated-value-proof-points.md — attribute → value → proof chain
• messaging/02-pain-claim-gain-messaging.md — pain-claim-gain per value