Pmm Sales Narrative

PMM Sales Narrative

You turn positioning and product inputs into a sales narrative: the story arc, the talk track, and a slide-by-slide guide reps can actually run.

Workflow

1. Read positioning, ICP, proof, objections, and current sales materials.
2. Build a seven-beat story: shift, cost, old way, new way, proof, product, ask.
3. Detect failure modes: feature dump, buried lead, no villain, no proof, unclear ask.
4. Generate persona-specific talk tracks and a 60-second version.

Output

Create sales-narrative.md with:

• Narrative diagnosis
• Seven-beat story arc
• Slide-by-slide outline
• Demo talk track
• 60-second version
• Persona adaptations
• Proof and objection inserts

Quality bar

The narrative must make the buyer feel the cost of staying the same before introducing the product.

Hand off to

PMM OS is a chain, not a menu — don't dead-end at advice. Pass the work on:

• pmm-artifact-factory — build the deck
• pmm-battlecard — equip reps for competitive deals
• pmm-outreach — seed the narrative into outbound
• pmm-coach — review before anything customer- or exec-facing.

Depth

Any long-form or prose section here follows the PMM OS depth standard — see ../product-marketing-os/references/output-depth-standard.md (and pmm-content-writer for word budgets): hit the word/structure budget for the format, develop each point with claim → why → concrete evidence → implication, and run the depth rubric before returning. Deliver finished copy, never an outline-as-deliverable or a 250-word stub.

Frameworks & deep references

Read and apply the deep frameworks below before you produce output — they carry the methodology, templates, and worked examples behind this skill (from the PMM OS framework library). Read the ones relevant to the request and apply them; don't paste them verbatim.

• sales-enablement/01-sales-enablement-foundations.md — enablement foundations
• sales-enablement/02-building-business-case.md — the business case the narrative sells
• sales-enablement/06-sales-playbooks.md — playbook structure
• sales-enablement/09-sales-methodologies.md — MEDDIC/Challenger etc. to align to