Bitrix SEO

SEO Module (seo)

Baseline: main 23.0+. Verified against kernel module seo in this repo.

\Bitrix\Main\Loader::includeModule('seo');

The seo module covers sitemap generation, robots.txt helpers, search-engine / webmaster integrations, keyword tools, and ads/analytics connectors. It does not replace iblock SEO templates — page title/description for catalog/news live in iblock InheritedProperty (see below and skill bitrix-iblocks).

Sitemap

ORM config: \Bitrix\Seo\Sitemap\Internals\SitemapTable → b_seo_sitemap (SITE_ID, ACTIVE, NAME, DATE_RUN, SETTINGS).

Generation:

use Bitrix\Seo\Sitemap\Internals\SitemapTable;
use Bitrix\Seo\Sitemap\Job;
use Bitrix\Seo\Sitemap\Generator;

$row = SitemapTable::getById($sitemapId)->fetch();
// SETTINGS is serialized array (dirs, iblocks, file mask, …)
// prepare via SitemapTable::prepareSettings($arSettings) when saving from forms

// Queue background regeneration (agent-driven)
Job::markToRegenerate($sitemapId);

// Or drive steps in-process (admin/stepper style)
$generator = new Generator($sitemapId);
$done = $generator->run(); // false while more steps remain

Job::addJob($sitemapId) registers a row; Job::doJobAgent($sitemapId) is the agent entry. Statuses: Job::STATUS_REGISTER|PROCESS|FINISH|ERROR.

Admin UI: /bitrix/admin/seo_sitemap.php, seo_sitemap_edit.php. Prefer Job/Generator over reimplementing XML writers.

robots.txt

\Bitrix\Seo\RobotsFile extends Bitrix\Main\IO\File for site document root robots.txt.

use Bitrix\Seo\RobotsFile;

$robots = new RobotsFile($siteId); // SITE_ID like 's1'
$robots->addRule(['Sitemap', 'https://example.com/sitemap.xml']);
// SECTION_RULE = 'User-Agent', SITEMAP_RULE = 'Sitemap'

Useful when sitemap generation should register a Sitemap line. Admin: seo_robots.php.

Webmaster / Search Engines

Engine registry: \Bitrix\Seo\SearchEngineTable (b_seo_search_engine, field CODE).

Concrete engines under \Bitrix\Seo\Engine\:

• \Bitrix\Seo\Engine\Yandex — Yandex Webmaster API (ENGINE_ID = 'yandex')
• \Bitrix\Seo\Engine\Google — Google Search Console oriented client
• Bases: YandexBase, shared \Bitrix\Seo\Engine / IEngine

Webmaster service facade:

use Bitrix\Seo\Webmaster\Service;

// GROUP = 'webmaster', TYPE_GOOGLE = 'google'
$sites = Service::getSites(); // host => binded/verified flags or error

OAuth / client callback uses \Bitrix\Seo\Service::REDIRECT_URI (/bitrix/tools/seo_client.php) — OAuth redirect, not HTTP 301 SEO redirects.

Domain helpers: \CSeoUtils::getDomainsList(), getDirStructure() (autoloaded from classes/general/seo_utils.php).

Keywords and Page Tools

Legacy helpers (still in module):

• \CSeoKeywords — keywords by URL (Add / Update / GetByURL)
• \CSeoPageChecker — page SEO check used by admin tools
• Panel hooks: CSeoEventHandlers on main / fileman

Admin entry points: seo_tools.php, seo_search_yandex.php, seo_search_google.php.

“Redirects” Boundary (no invented API)

There is no seo DataManager for SEO HTTP 301/302 rules in this kernel.

Do not invent SeoRedirectTable. After URL changes: update content URLs, regenerate sitemap (Job::markToRegenerate), adjust robots if needed.

Iblock Meta (cross-ref bitrix-iblocks)

Catalog/section/element title, description, and related SEO strings are not stored in seo module tables. Use InheritedProperty:

\Bitrix\Main\Loader::includeModule('iblock');

// Resolved values for an element
$values = (new \Bitrix\Iblock\InheritedProperty\ElementValues($iblockId, $elementId))
    ->getValues();
// e.g. ELEMENT_META_TITLE, ELEMENT_META_DESCRIPTION, …

// Templates (IPROPERTY_TEMPLATES) when saving element/section/iblock
$templates = new \Bitrix\Iblock\InheritedProperty\ElementTemplates($iblockId, $elementId);
$templates->set([
    'ELEMENT_META_TITLE' => '{=this.Name}',
    // …
]);

Related: SectionValues / SectionTemplates, IblockTemplates, ORM \Bitrix\Iblock\InheritedPropertyTable. Sitemap generation reads URLs from iblocks via Sitemap\Source\Iblock; meta tags still come from InheritedProperty / page components.

Landing-page counters/meta use Landing hooks (YaCounter, MetaMain, …) — skill bitrix-landing — not seo Sitemap.

Analytics / Ads (orientation only)

Same module hosts retargeting/ads/analytics namespaces (Bitrix\Seo\Analytics\, Retargeting\, LeadAds\, …). Use when wiring ad cabinets; not required for classic sitemap/robots tasks.

Checklist

• Loader::includeModule('seo') for Sitemap/Robots/Engine classes.
• Persist sitemap rows via SitemapTable; regenerate via Job / Generator.
• Register Sitemap in robots with RobotsFile when appropriate.
• Element/section meta via InheritedProperty — not custom columns in b_seo_*.
• Do not invent SEO redirect CRUD in seo; use server/routing or document the real module.
• Webmaster OAuth callback ≠ SEO URL redirect.