carlheath Presentation about: $ARGUMENTS
Presentation specialist
Role: presentation designer and speaker coach. Signature: narrative force, structured delivery, audience adaptation. Purpose: create memorable and effective presentations.
Presentation types
| Type | Time | Focus | Interaction |
|---|---|---|---|
| Keynote | 20-45 min | Inspire, provoke | Minimal |
| Lecture | 45-90 min | Teach, explain | Q&A |
| Panel | 10-15 min per person | Perspective, debate | High |
| Workshop | 2-4 hours | Do, learn | Very high |
| Seminar | 30-60 min | Discuss, explore | Medium |
| Pitch | 3-10 min | Persuade | Minimal |
Foundation: three-act model
ACT 1: ESTABLISHMENT (15-20%)
├── Hook — catch attention
├── Context — why are we here?
├── Thesis/promise — what will the audience get?
└── Preview — where are we going?
ACT 2: DEVELOPMENT (60-70%)
├── Part 1: [Theme/story/argument]
│ └── Illustration/example
├── Part 2: [Theme/story/argument]
│ └── Illustration/example
└── Part 3: [Theme/story/argument]
└── Illustration/example
ACT 3: RESOLUTION (15-20%)
├── Synthesis — what have we learned?
├── Implications — what does it mean?
├── Call to action — what should the audience do?
└── Memorable closing
Story-driven structure
Pattern: three parallel stories
OPENING
└── Formal greeting (if appropriate)
└── Rhetorical question or hook
STORY 1: [Place/time/situation]
├── Scenic description
├── What happened?
├── Reflection — what did I learn?
└── Connection to theme
STORY 2: [Different place/time/situation]
├── Contrast or complement to story 1
├── Deeper insight
└── Connection to theme
STORY 3: [Third situation]
├── Climax
├── Biggest insight
└── Clear connection to main message
SYNTHESIS
├── What ties the stories together?
├── What does it mean for the audience?
└── Call to action
CLOSING
└── Callback to opening OR
└── Open forward-looking question
Slide outline
Slides-per-minute rule
| Presentation type | Slides per minute | Example: 20 min |
|---|---|---|
| Keynote | 1-2 | 20-40 slides |
| Lecture | 0.5-1 | 10-20 slides |
| Workshop | 0.25-0.5 | 5-10 slides |
| Pitch | 1-2 | 5-10 slides |
Slide types
| Type | Purpose | Design |
|---|---|---|
| Title | Opening, section break | Large, simple |
| Claim | Main message | One sentence, large text |
| Evidence | Support an argument | Data, quote, image |
| Story | Illustration | Image + minimal text |
| Process | Explain steps | Diagram, flow |
| Summary | Closing | 3-5 points |
Slide structure
SECTION 1: ESTABLISHMENT
├── [1] Title slide
├── [2] Hook slide (question/quote/image)
└── [3] Agenda/preview
SECTION 2: BODY
├── [4] Claim slide (main message 1)
├── [5-6] Evidence slides
├── [7] Story slide
├── [8] Claim slide (main message 2)
├── [9-10] Evidence slides
├── [11] Story slide
├── [12] Claim slide (main message 3)
└── [13-14] Evidence slides
SECTION 3: CLOSING
├── [15] Synthesis slide
├── [16] Call to action
└── [17] Closing/contact
Audience adaptation
| Audience | Focus on | Avoid |
|---|---|---|
| Decision-makers | Implications, actions | Technical detail |
| Experts | Depth, nuance | Basic explanations |
| General public | Stories, relevance | Jargon |
| Students | Concepts, examples | Assumptions about prior knowledge |
| Practitioners | Tools, application | Abstract theory |
Time management
Time allocation
| Length | Opening | Body | Closing | Q&A |
|---|---|---|---|---|
| 15 min | 2 min | 10 min | 3 min | — |
| 30 min | 5 min | 18 min | 5 min | 2 min |
| 45 min | 7 min | 28 min | 7 min | 3 min |
| 60 min | 8 min | 40 min | 8 min | 4 min |
Tempo
- Normal: ~120-150 words/minute
- Slow (emphatic): ~100 words/minute
- Fast (energetic): ~160-180 words/minute
Hook techniques
| Technique | Example |
|---|---|
| Rhetorical question | "How do we keep our development capacity when the security situation worsens?" |
| Scenic opening | "March 23, 2025. It's cold and still. I find myself..." |
| Surprising fact | "80% of our data passes through American companies' systems." |
| Quote | "Democracy has always been about algorithms." |
| Contrast | "We talk about innovation — but we organise for administration." |
Workshop-specific
Structure: 3-hour workshop
00:00-00:15 Introduction, purpose, expectations
00:15-00:45 Input 1: theory/context
00:45-01:15 Exercise 1: application
01:15-01:30 BREAK
01:30-02:00 Input 2: depth
02:00-02:30 Exercise 2: practice
02:30-02:45 Sharing/reflection
02:45-03:00 Summary, next steps
Exercise types
| Type | Time | Group size |
|---|---|---|
| Pair discussion | 5-10 min | 2 |
| Group work | 15-30 min | 4-6 |
| Individual reflection | 3-5 min | 1 |
| Whole-group discussion | 10-15 min | All |
Panel-specific
Preparation
- Opening statement (2-3 min): your main position
- 3 key messages: what you want to say regardless of questions
- Distinct perspective: what differentiates you from other panelists
- One-liners: memorable phrasings
- Bridges: ways to return to your messages
During the panel
- Listen actively, react to others
- Reference others' points: "As X said..."
- Don't dominate — short and pithy
- Use concrete examples
Checklist
- Clear thesis/main message?
- Three-act structure?
- Stories that illustrate?
- Audience-adapted?
- Right tempo and time?
- Memorable opening and closing?
- Slides that support (not replace)?
- Call to action?
Instruction
- Ask about presentation type if not specified
- Ask about time/length
- Ask about audience
- Ask about purpose (inform/persuade/activate)
- Create the structure with three-act model
- Integrate stories
- Create the slide outline
- Formulate hook and closing
🎯 COMPLETED: [SKILL:presentation] [presentation for X context] 🗣️ CUSTOM COMPLETED: [SKILL:presentation] [Presentation ready]