Enrich Company

Overview

Enrich a company profile by fetching its website and extracting key business information. The result is returned as structured JSON and saved locally for auditing.

Step 1 — Normalize the target URL

Take the target input and produce a clean https:// URL:

• If it already starts with http:// or https://, use it as-is.
• If it looks like a bare domain (e.g., acme.com), prepend https://.
• Strip any trailing paths — use only the root URL (e.g., https://acme.com).

Also extract the bare domain (e.g., acme.com) — you'll need it for the output filename.

Step 2 — Fetch the company website

Use WebFetch to retrieve the homepage. Look for:

• Page <title> and <meta name="description"> content
• <h1> / <h2> headings and hero/tagline text
• Any "About", "What we do", or "Our mission" sections

If the homepage returns insufficient content (e.g., a login wall, placeholder, or very sparse text), also try fetching [root-url]/about as a fallback.

Step 3 — Supplement with web search if needed

If the website alone doesn't clearly reveal the company's industry or what it does, run a WebSearch for:

"[company name]" company what does it do

Use the top 2–3 results to fill in gaps — especially for industry and description.

Step 4 — Extract structured data

From the gathered content, produce the following fields:

Use specific, meaningful tags — avoid generic ones like "technology" or "software" on their own.

Step 5 — Save the enrichment record

Write the JSON to a local audit file:

mkdir -p ~/.carta-crm/enriched-companies
cat > ~/.carta-crm/enriched-companies/[domain].json << 'ENDJSON'
{
  "name": "...",
  "industry": "...",
  "tags": [...],
  "description": "...",
  "website": "..."
}
ENDJSON

Replace [domain] with the bare domain (e.g., acme.com). Confirm the file was written with echo $? (should be 0).

Step 6 — Return the result

Return the enrichment record as a JSON block, followed by the save path:

{
  "name": "...",
  "industry": "...",
  "tags": [...],
  "description": "...",
  "website": "..."
}

State: Saved to ~/.carta-crm/enriched-companies/[domain].json

Handling multiple companies

If the user provides multiple targets, repeat Steps 1–5 for each one, then return all results together and summarize: Enriched N companies — saved to ~/.carta-crm/enriched-companies/