X → LinkedIn Content Relay
Something that goes viral on X takes roughly two weeks to reach the LinkedIn audience. That lag is a feature, not a bug. A well-performing X post can be reframed and relayed to LinkedIn ~14 days later to the same audience that hasn't seen it yet — and LinkedIn's audience prefers a different register of voice than X's.
When invoking: Ask for the winning X post (or the content the user wants to reuse), the date it was posted, the LinkedIn audience the user is targeting, and whether the target is tech or non-tech. Then produce the LinkedIn version.
When the relay wins
- Non-tech ICP. Event marketers, HR, healthcare ops, education, manufacturing, services. These audiences live on LinkedIn. X is a trickle. LinkedIn is where the work gets found.
- Delayed-audience fit. Your X post went viral with devs, but the real buyers are PMs and ops leaders who live on LinkedIn. Wait two weeks, relay, capture the second wave.
- Authority posts. Case studies, lessons, numbers. LinkedIn rewards "I learned this" and "here's our number" more than X.
When NOT to relay
- Pure X-native formats: shitposts, memes, crypto-style banter, contrarian one-liners, cold screenshots with no setup.
- Posts whose viral value was the reply chain, not the post itself.
- Posts under 48 hours old — let X do its full cycle first.
The reframing rules
X and LinkedIn are different rooms. Don't copy-paste.
| Axis |
X |
LinkedIn |
| Voice |
Punchy, lowercase, ironic OK |
Declarative, first-letter caps, earnest |
| Length |
80-200 chars for engagement |
1,200-2,000 chars for feed dwell |
| Framing |
"Here's a thing" |
"Here's what I learned" |
| Proof |
Screenshots, GitHub links |
Numbers, outcomes, named companies |
| Opener |
Claim or contrarian hook |
Story hook, first-person setup |
| Closer |
Open question or zero close |
"What's your take?" or concrete CTA |
| Media |
Video / screenshot native |
Native image / carousel PDF |
| External links |
Penalized, put in reply |
Same penalty; first comment instead |
The relay protocol
- Find the X winners. Last 30 days, posts with >5x the account's baseline engagement.
- Filter. Remove pure X-native posts (memes, one-liners).
- Extract the underlying insight. What did the X post actually say, stripped of X-speak?
- Rebuild for LinkedIn.
- Lead with a first-person story hook (2-3 lines).
- Deliver the insight in prose, not fragments.
- Cite numbers or named outcomes wherever possible.
- Close with a concrete question pointed at the LinkedIn audience.
- Swap the asset. Screenshots → native image or 4-slide PDF carousel. Video → same video but vertical cut with captions.
- Time it. Post 10-14 days after the X original, ideally Tuesday-Thursday 7-9am or 12-1pm local to the buyer.
- External link goes in the first comment, not the post body.
Output format
When asked to produce a LinkedIn relay, produce:
- Source X post — the original, with its date and performance.
- Underlying insight — 1-2 sentences, stripped of platform voice.
- LinkedIn post draft — 1,200-2,000 chars, formatted for the LinkedIn feed.
- Asset recommendation — what image, carousel, or video format to pair it with.
- Timing — suggested post day/time based on the 14-day lag and the audience.
- First comment — external link, CTA, or continuation.
- What NOT to carry over — 1-2 X elements that would hurt on LinkedIn.
Related skills
x-account-warmup — the upstream step that produced the content being relayedx-launch-video-structure — if the source is a launch video, not a postsocial-content-creation — broader cross-platform repurposing (different use case — that skill covers newsletters/podcasts → social, this covers X → LinkedIn specifically)linkedin-posts (marketing-skills platforms/linkedin) — LinkedIn formatting fundamentals
1---2name: x-linkedin-content-relay3description: When the user has X (Twitter) content that performed well and wants to relay it to LinkedIn 1-2 weeks later with reframing. Also use when the user mentions "repost to LinkedIn", "LinkedIn version of my tweet", "X to LinkedIn", "delayed repost", "LinkedIn for non-tech audience", or "LinkedIn relay". Also use when the user's ICP is non-tech and X is secondary — LinkedIn is the primary channel and this skill produces the content.4---5
6# X → LinkedIn Content Relay
7
8Something that goes viral on X takes roughly two weeks to reach the LinkedIn audience. That lag is a feature, not a bug. A well-performing X post can be reframed and relayed to LinkedIn ~14 days later to the same audience that hasn't seen it yet — and LinkedIn's audience prefers a different register of voice than X's.
9
10**When invoking**: Ask for the winning X post (or the content the user wants to reuse), the date it was posted, the LinkedIn audience the user is targeting, and whether the target is tech or non-tech. Then produce the LinkedIn version.
11
12## When the relay wins
13
14- **Non-tech ICP.** Event marketers, HR, healthcare ops, education, manufacturing, services. These audiences live on LinkedIn. X is a trickle. LinkedIn is where the work gets found.
15- **Delayed-audience fit.** Your X post went viral with devs, but the real buyers are PMs and ops leaders who live on LinkedIn. Wait two weeks, relay, capture the second wave.
16- **Authority posts.** Case studies, lessons, numbers. LinkedIn rewards "I learned this" and "here's our number" more than X.
17
18## When NOT to relay
19
20- Pure X-native formats: shitposts, memes, crypto-style banter, contrarian one-liners, cold screenshots with no setup.
21- Posts whose viral value was the reply chain, not the post itself.
22- Posts under 48 hours old — let X do its full cycle first.
23
24## The reframing rules
25
26X and LinkedIn are different rooms. Don't copy-paste.
27
28| Axis | X | LinkedIn |
29|---|---|---|
30| **Voice** | Punchy, lowercase, ironic OK | Declarative, first-letter caps, earnest |
31| **Length** | 80-200 chars for engagement | 1,200-2,000 chars for feed dwell |
32| **Framing** | "Here's a thing" | "Here's what I learned" |
33| **Proof** | Screenshots, GitHub links | Numbers, outcomes, named companies |
34| **Opener** | Claim or contrarian hook | Story hook, first-person setup |
35| **Closer** | Open question or zero close | "What's your take?" or concrete CTA |
36| **Media** | Video / screenshot native | Native image / carousel PDF |
37| **External links** | Penalized, put in reply | Same penalty; first comment instead |
38
39## The relay protocol
40
411. **Find the X winners.** Last 30 days, posts with >5x the account's baseline engagement.
422. **Filter.** Remove pure X-native posts (memes, one-liners).
433. **Extract the underlying insight.** What did the X post actually say, stripped of X-speak?
444. **Rebuild for LinkedIn.**
45 - Lead with a first-person story hook (2-3 lines).
46 - Deliver the insight in prose, not fragments.
47 - Cite numbers or named outcomes wherever possible.
48 - Close with a concrete question pointed at the LinkedIn audience.
495. **Swap the asset.** Screenshots → native image or 4-slide PDF carousel. Video → same video but vertical cut with captions.
506. **Time it.** Post 10-14 days after the X original, ideally Tuesday-Thursday 7-9am or 12-1pm local to the buyer.
517. **External link** goes in the first comment, not the post body.
52
53## Output format
54
55When asked to produce a LinkedIn relay, produce:
56
571. **Source X post** — the original, with its date and performance.
582. **Underlying insight** — 1-2 sentences, stripped of platform voice.
593. **LinkedIn post draft** — 1,200-2,000 chars, formatted for the LinkedIn feed.
604. **Asset recommendation** — what image, carousel, or video format to pair it with.
615. **Timing** — suggested post day/time based on the 14-day lag and the audience.
626. **First comment** — external link, CTA, or continuation.
637. **What NOT to carry over** — 1-2 X elements that would hurt on LinkedIn.
64
65## Related skills
66
67- `x-account-warmup` — the upstream step that produced the content being relayed
68- `x-launch-video-structure` — if the source is a launch video, not a post
69- `social-content-creation` — broader cross-platform repurposing (different use case — that skill covers newsletters/podcasts → social, this covers X → LinkedIn specifically)
70- `linkedin-posts` (marketing-skills platforms/linkedin) — LinkedIn formatting fundamentals
cdeistopened