Structured analysis of Meta advertising accounts. Helps interpret metrics and structure experiments; does not replace professional media buying or compliance review.
When to use
Reviewing campaign performance or budget allocation
Explaining CPA/ROAS changes across ad sets
Planning scale/pause/hold decisions with data
When not to use
Creating ad creative (out of scope)
Legal/compliance sign-off on claims or targeting
Non-Meta platforms (adapt patterns manually)
Core concepts
Breakdown Effect
As spend increases, average CPA often rises even when incremental (marginal) ROI is still acceptable. Compare:
Average CPA — total spend / total conversions (blends history)
Marginal CPA — cost of the next incremental conversion (recent window or cohort)
Do not pause winning ad sets solely because average CPA crossed a target if marginal performance remains profitable.
Analysis workflow
Scope — date range, attribution window, conversion event
Structure — campaign → ad set → ad; note learning phase status
Breakdowns — placement, age, gender, device, region (one at a time)
Trends — 7d vs prior 7d; flag sudden frequency or CPM spikes
Recommendations — scale, hold, refresh creative, consolidate, or test
Analytical guidance only. Verify against Meta Business Help Center and your organization's policies. Past performance does not guarantee future results.
Clean-room analytical workflow; not copied from external ad tooling.
1---2name: meta-ads-analyzer-23description: Meta Ads Analyzer4---56# Meta Ads Analyzer78Structured analysis of Meta advertising accounts. Helps interpret metrics and structure experiments; does not replace professional media buying or compliance review.910## When to use1112- Reviewing campaign performance or budget allocation13- Explaining CPA/ROAS changes across ad sets14- Planning scale/pause/hold decisions with data1516## When not to use1718- Creating ad creative (out of scope)19- Legal/compliance sign-off on claims or targeting20- Non-Meta platforms (adapt patterns manually)2122## Core concepts2324### Breakdown Effect2526As spend increases, **average** CPA often rises even when incremental (marginal) ROI is still acceptable. Compare:2728- **Average CPA** — total spend / total conversions (blends history)29- **Marginal CPA** — cost of the next incremental conversion (recent window or cohort)3031Do not pause winning ad sets solely because average CPA crossed a target if marginal performance remains profitable.3233### Analysis workflow34351. **Scope** — date range, attribution window, conversion event362. **Structure** — campaign → ad set → ad; note learning phase status373. **Breakdowns** — placement, age, gender, device, region (one at a time)384. **Trends** — 7d vs prior 7d; flag sudden frequency or CPM spikes395. **Recommendations** — scale, hold, refresh creative, consolidate, or test4041## Metrics table4243| Metric | Use |44|--------|-----|45| CPA / CPL | Efficiency vs target |46| ROAS | Revenue campaigns |47| Frequency | Creative fatigue signal |48| CTR / CPM | Top-of-funnel health |49| Conversion rate | Landing/offer fit |5051## Output template5253```markdown54## Meta ads readout55- **Period:**56- **Spend / conversions / CPA:**57- **Top performers:**58- **Underperformers:**59- **Breakdown insights:**60- **Recommended actions:** (with rationale)61- **Experiments to run:**62```6364## Disclaimer6566Analytical guidance only. Verify against Meta Business Help Center and your organization's policies. Past performance does not guarantee future results.6768*Clean-room analytical workflow; not copied from external ad tooling.*
Run npx skillmds@latest add charlieviettq/meta-ads-analyzer-2 in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
Meta Ads Analyzer It is listed under Marketing & Growth on SkillMD.
This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.
This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.
Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.
charlieviettq (@charlieviettq) published this skill. Their other Agent Skills are listed on their SkillMD profile.
charlieviettq