Turn repeatable agent or engineering workflows into describable offers for clients, internal teams, or open-source products. Distinct from product-analytics-experiments (metrics) and idea-refine (early brainstorming).
One primary outcome per offer; upsells are separate
Scope exclusions prevent scope creep
Prefer assets that compound (docs, skills, templates) over one-off labor
Related skills
idea-refine — before offer is defined
shipping-launch-checklist — when offer ships as product
Clean-room product packaging workflow.
1---2name: product-offer-design-23description: Product Offer Design4---56# Product Offer Design78Turn repeatable agent or engineering workflows into describable offers for clients, internal teams, or open-source products. Distinct from `product-analytics-experiments` (metrics) and `idea-refine` (early brainstorming).910## When to use1112- Packaging a skill bundle or service line13- Defining MVP scope for a tool or template14- Clarifying what is in/out of a deliverable1516## When not to use1718- Detailed financial modeling or legal contracts19- Running growth experiments (use `product-analytics-experiments`)2021## Workflow22231. **Audience** — who benefits; job-to-be-done in their words242. **Outcome** — measurable result (time saved, error reduced, artifact produced)253. **Scope** — included workflows, support level, exclusions264. **Format** — template, repo, managed service, workshop275. **Proof** — demo, case snippet, or checklist showing delivery286. **Risks** — dependencies, maintenance burden, support load2930## Offer canvas3132```markdown33## Offer: [name]34- **For:** 35- **Problem:**36- **Promise:** (one sentence)37- **Includes:**38- **Excludes:**39- **Delivery:**40- **Success signal:**41- **Maintenance owner:**42```4344## Principles4546- One primary outcome per offer; upsells are separate47- Scope exclusions prevent scope creep48- Prefer assets that compound (docs, skills, templates) over one-off labor4950## Related skills5152- `idea-refine` — before offer is defined53- `shipping-launch-checklist` — when offer ships as product5455*Clean-room product packaging workflow.*
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Product Offer Design It is listed under Marketing & Growth on SkillMD.
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