How do I install the "tw Ecom Channel Strategy" skill?

Run npx skillmds@latest add charlieviettq/tw-ecom-channel-strategy in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

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Is "tw Ecom Channel Strategy" free to use?

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Who published "tw Ecom Channel Strategy"?

charlieviettq (@charlieviettq) published this skill. Their other Agent Skills are listed on their SkillMD profile.

"tw Ecom Channel Strategy" by charlieviettq

Name: "tw Ecom Channel Strategy"
Author: charlieviettq

"tw Ecom Channel Strategy"

"Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending.".

charlieviettq Updated Sep 17, 2026

File contents

Taiwan E-Commerce Channel Strategy

STATUS: SKELETON — body pending. Prefer tw-ecom-dtc-shopline for platform-specific depth in the meantime.

When to use this skill

Choosing the initial e-commerce platform for a new Taiwan D2C brand
Deciding whether to sell DTC-only, marketplace-only, or hybrid
Estimating TCO across platform fees, payment fees, and operational overhead
Comparing platform unit economics before channel expansion
Reassessing platform mix when scaling past NT$10M annual revenue

Do NOT use when

You already know the platform and need integration specifics → use the platform-specific skill
The question is about global (non-Taiwan) platform choice → general e-commerce skills apply

Core concepts

TODO: decision dimensions (fees, traffic, brand control, ops complexity), DTC vs marketplace typology, platform-fee tiers.

Decision tree

TODO: flow chart keyed on annual revenue / brand strength / ops capacity.

Implementation guidance

TODO: how to shortlist, pilot, measure, decide.

Gotchas

TODO: 5-6 specific platform-selection traps for Taiwan businesses.

IRON LAW

TODO: one non-obvious constraint (candidate: "Platform fees look comparable on paper but traffic acquisition cost is where margins die — always model unit economics with realistic CAC per platform").

Output Format

TODO: Markdown template for platform selection recommendation.

See the platform-specific integration skills for depth
See ecom-rfm-analysis for customer cohort comparison across channels

Last verified: 2026-04

---name: tw-ecom-channel-strategydescription: "Choose the right e-commerce platform mix for a Taiwan business — DTC platforms (Shopline, 91APP, Shopify), marketplaces (Shopee, momo, PChome), or hybrid. Use when comparing platform fees, traffic potential, brand control trade-offs, or designing a go-to-market channel strategy for Taiwan. Do NOT use for specific platform integration details (see platform-specific skills). STATUS: SKELETON — body pending.".---# Taiwan E-Commerce Channel Strategy> **STATUS: SKELETON** — body pending. Prefer `tw-ecom-dtc-shopline` for platform-specific depth in the meantime.## When to use this skill- Choosing the initial e-commerce platform for a new Taiwan D2C brand- Deciding whether to sell DTC-only, marketplace-only, or hybrid- Estimating TCO across platform fees, payment fees, and operational overhead- Comparing platform unit economics before channel expansion- Reassessing platform mix when scaling past NT$10M annual revenue## Do NOT use when- You already know the platform and need integration specifics → use the platform-specific skill- The question is about global (non-Taiwan) platform choice → general e-commerce skills apply## Core conceptsTODO: decision dimensions (fees, traffic, brand control, ops complexity), DTC vs marketplace typology, platform-fee tiers.## Decision treeTODO: flow chart keyed on annual revenue / brand strength / ops capacity.## Implementation guidanceTODO: how to shortlist, pilot, measure, decide.## GotchasTODO: 5-6 specific platform-selection traps for Taiwan businesses.## IRON LAWTODO: one non-obvious constraint (candidate: "Platform fees look comparable on paper but traffic acquisition cost is where margins die — always model unit economics with realistic CAC per platform").## Output FormatTODO: Markdown template for platform selection recommendation.## Related- See the platform-specific integration skills for depth- See `ecom-rfm-analysis` for customer cohort comparison across channels_Last verified: 2026-04_

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