1---2name: tw-retail-landscape3description: "Analyze Taiwan's retail industry including convenience stores, department stores, supermarkets, hypermarkets, and e-commerce with omnichannel trends. Use this skill when the user needs to understand Taiwan's unique retail ecosystem, plan a retail strategy for Taiwan, or evaluate retail channels — even if they say 'how does retail work in Taiwan', 'convenience store strategy', 'Taiwan omnichannel', or 'where should we sell in Taiwan'.".4---56# Taiwan Retail Landscape78## Framework910```11IRON LAW: Convenience Stores Are Taiwan's Retail Infrastructure1213Taiwan has the world's second-highest convenience store density (~13,00014stores for 23M people = 1 per ~1,800 people). CVS is not just retail —15it's logistics (pickup), payment (bill pay), food service, and daily life16infrastructure. ANY retail strategy in Taiwan must account for CVS as17a channel, competitor, AND partner.18```1920### Taiwan Retail Channels2122| Channel | Key Players | Revenue | Characteristics |23|---------|-----------|---------|----------------|24| **Convenience store** | 7-ELEVEN (~6,800), FamilyMart (~4,000), Hi-Life (~1,500) | ~NT$350B | Highest density globally, 24/7, integrated services |25| **Department store** | Shin Kong Mitsukoshi, Breeze, Sogo, Far Eastern | ~NT$350B | High-end, strong in Taipei, seasonal sales events |26| **Supermarket** | PX Mart (全聯), Carrefour, Simple Mart | ~NT$200B | PX Mart dominates (~1,100 stores), price-competitive |27| **Hypermarket** | Costco, Carrefour, RT-Mart | ~NT$150B | Costco is a phenomenon in Taiwan (membership model) |28| **E-commerce** | Shopee, momo, PChome, Rakuten | ~NT$500B+ | Growing 15-20% YoY, mobile-first |29| **Social commerce** | LINE Shopping, IG, FB groups | ~NT$50B+ | Growing fast, esp. live commerce |3031### Unique Taiwan Retail Phenomena3233| Phenomenon | What It Is | Why It Matters |34|-----------|-----------|---------------|35| **全聯 (PX Mart) dominance** | From military commissary to #1 supermarket in 20 years | Shows power of price positioning + rapid expansion |36| **Costco worship** | Costco Taiwan has highest revenue/sqft globally | Taiwanese consumers love membership value + bulk buying |37| **CVS as everything store** | Pay bills, pick up packages, print docs, buy concert tickets | CVS is a platform, not just a retailer |38| **超商取貨 (CVS pickup)** | ~30% of e-commerce deliveries go to CVS | Critical last-mile solution — builds into any e-commerce strategy |39| **百貨週年慶** | Department store anniversary sales drive 20-30% of annual revenue | Concentrated buying periods, must-participate for brands |40| **團購 (group buying)** | Office group orders, community group buying | Unique social commerce model, especially for food |4142### OMO (Online-Merge-Offline) Trends4344| Trend | Description | Example |45|-------|-----------|---------|46| **Click and collect** | Buy online, pick up in store/CVS | momo × 7-ELEVEN |47| **Store-to-door** | Order from store inventory, deliver to home | PX Mart delivery |48| **Membership integration** | Single membership across online/offline | Uni-President points ecosystem |49| **Live commerce** | Live streaming + instant purchase | Shopee Live, FB Live selling |50| **Cashierless stores** | AI/sensor-based checkout | 7-ELEVEN X-STORE |5152## Output Format5354```markdown55# Taiwan Retail Strategy: {Brand/Product}5657## Channel Assessment58| Channel | Fit | Rationale | Priority |59|---------|-----|-----------|---------|60| CVS | H/M/L | {why} | 1/2/3 |61| Supermarket | H/M/L | ... | ... |62| Department | H/M/L | ... | ... |63| E-commerce | H/M/L | ... | ... |6465## Recommended Channel Mix66- Primary: {channel} — {why}67- Secondary: {channel}68- OMO integration: {how online and offline connect}6970## Key Partnerships71| Partner | Type | Value |72|---------|------|-------|73| {retailer} | {distribution/marketing/logistics} | {what they provide} |74```7576## Gotchas7778- **PX Mart negotiating power**: With ~1,100 stores and dominant market share, PX Mart has enormous buyer power. Listing fees, promotional requirements, and margin expectations are aggressive.79- **CVS shelf space is tiny**: A convenience store carries 2,000-3,000 SKUs in ~30 ping of space. Getting shelf space is extremely competitive. New products get 2-4 weeks to prove sales, then get cut.80- **Seasonality is concentrated**: Department store anniversary sales (百貨週年慶, Sep-Nov), 雙11, Chinese New Year, and Mother's Day account for a disproportionate share of annual retail revenue. Plan inventory and marketing accordingly.81- **E-commerce logistics expectation**: Taiwan consumers expect same-day or next-day delivery. Anything longer feels slow. Free shipping threshold battles continue (momo raised then lowered multiple times).8283## References8485- For Taiwan e-commerce platform comparison, see `references/tw-ecom-platforms.md`
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