Icp Research

ICP Research

Use this skill when you need to take a raw prospect (name + company, or a LinkedIn URL, or just an email address) and produce a structured dossier the Composer can write a message against.

Files in this skill

• icp-definition.md — who [YOUR_FIRM] sells to. The scoring baseline. Read every run.
• disqualifiers.md — hard reasons to drop a prospect immediately.
• single-command-audit.md — the end-to-end research procedure. Execute it for each prospect.

The procedure

1. Read icp-definition.md and disqualifiers.md. Hold both in mind while researching.
2. Execute the procedure in single-command-audit.md against the prospect. It pulls profile + company + recent signals via web search + M365 search.
3. Score ICP fit on 1–10 based on icp-definition.md. Justify in one sentence.
4. Apply disqualifiers.md. Any hit → score 0, mark disqualified.
5. Write the dossier into the prospect MD file using the structure in prospect-files/SKILL.md.

Quality bar

• Every Recent Activity bullet must cite a URL or a tool call. No invented signals.
• The Hook field must be one specific signal, not a category. "Posted about agent eval frameworks on Nov 14" is good. "Interested in AI" is not.
• If search returns nothing useful in the last 30 days, write "No recent signals" and lower the ICP score by 1 — recency matters for cold outreach.

Tools used

• mcp__core__web_search — public web search for company funding, hiring, posts
• mcp__core__web_fetch — fetch LinkedIn profile, company landing page
• SearchM365 with sources=["email"] — find prior touches in Outlook
• SearchM365 with sources=["files"] — find existing [YOUR_FIRM] intel in SharePoint
• ReadFileContent / GetDriveItem — read the prospect MD file from OneDrive