Brand Guidelines

brand-guidelines

Produce a readable brand guidelines artifact from a Style. The artifact is itself rendered via a Template + Style application, not free-form prose.

Procedure

1. Read the Style: claw style get <styleId>.
2. Choose the rendering shape:
   • For a one-pager (single page brand summary) use one-pager.product or one-pager.profile.
   • For a long-form brand book, generate sections per area (colors, typography, voice, imagery, usage) and concatenate.
3. Build the data:
   • Colors: list named tokens with hex values.
   • Typography: list stacks (display, body, mono) and the size scale.
   • Voice: copy the ## Voice section from STYLE.md verbatim.
   • Do/Don't: copy the ## Do / Don't section verbatim. If empty, do not invent.
   • Imagery: copy imagery.photography, imagery.illustration, imagery.iconography if set, plus the generation_prompt_suffix.
4. Render pdf + html outputs using the same Style being documented (so the doc looks like the brand).
5. Surface a clear summary: where the doc was written and what sections were covered.

Constraints

• Never invent rules the Style does not declare. Empty sections must remain empty.
• The brand book is generated, not authored by hand. Re-running it is idempotent given the same Style state.
• Use the Style being documented as both the source AND the rendering style for the artifact.