canvas-design
A canvas piece (one fixed-aspect surface that the viewer takes in at a glance) succeeds when one element dominates. The 90/10 rule:
- 90% of the canvas is the protagonist: a strong headline, a single image, a quote. One element only.
- 10% supports: attribution, date, logo, CTA, micro-copy.
Procedure
- Identify the protagonist. Ask: "if the viewer reads nothing else, what must they see?"
- Pick a Template whose dominant slot matches that intent:
- Poster announcement:
poster.announcement(heading dominant) orposter.event(hero image dominant). - Quote piece:
poster.quoteorsocial-post.square-quote. - Product showcase:
social-post.square-productorflyer.event.
- Poster announcement:
- Reduce supporting copy. Use the maxLength of supporting slots aggressively; if your text exceeds, cut.
- Pick a Style whose
accentis bold enough to anchor the protagonist. For dim backgrounds usemidnightorsignal; for warm pieces usewarmoreditorial. - Render PNG + PDF + SVG to give the user format choices.
Anti-patterns
- Three competing headlines on one canvas. Pick one.
- Dense paragraphs of body copy on a poster. If it reads like a paragraph, it belongs in a one-pager or brochure, not a canvas piece.
- Logo larger than the headline. Logo lives in the 10%.
- Stock-photo backgrounds with text on top without a scrim. Either use a clean background, or add a
shapeslot behind the text to create contrast.
Constraints
- Never use more than 2 distinct accent colors in a single canvas.
- Maintain at least 4.5:1 contrast between text and its immediate background.
- Respect platform safe zones: for
9:16story posts, keep critical content inside the middle 80% vertically.