Workflows Campaign Enrollment

Enrolling people in a campaign from a workflow

If the action is absent from clay workflows actions list, this workspace does not have it — say so rather than trying to work around it.

How the Enroll in campaign action works as a workflow step. For the workflow mechanics this builds on (node creation, input mapping, $.result.* output paths), use the /workflows skill and its data-passing.md.

Everything else about campaigns — reading them, writing sequence copy, analytics, variants — lives behind clay campaigns, which is hidden in some products. Run clay campaigns --help before offering any of it, and point the user at the Campaigns UI when it is absent.

One run of this step enrols one Audiences person into one campaign. It confirms enrollment, not delivery: the email provider owns pacing from there.

A successful run sends a real email. Get the user's explicit confirmation before publishing or test-running a workflow that contains this step.

Attaching the action

• actionKey: "enroll-lead-in-sequence"
• actionPackageId: "b1ab3d5d-b0db-4b30-9251-3f32d8b103c1"

Two inputs, and they come from completely different places:

Outputs, all under $.result: enrollmentStatus ("enrolled" or "already_enrolled" — both are successes), campaignId, entityId, email, and entityResolution ("provided", "matched", or "created"). Only the first four are declared output parameters, so entityResolution is in the run result but never in clay workflows actions schema or a token picker.

campaignId must be a static value

The campaign is a fixed choice, not per-run data. A reference, item, llm, or map mapping is rejected with inputMappingConfig key "campaignId" must be a static value. Resolve a real id first:

clay workflows actions dynamic-fields b1ab3d5d-b0db-4b30-9251-3f32d8b103c1 \
  enroll-lead-in-sequence campaignId --type select

That returns only campaigns that are active and take their leads from a workflow, so its output is the only safe source for this value. Do not pick an id out of clay campaigns list: most campaigns there draw leads from an audience instead, and pointing this step at one fails every run with campaign_not_workflow.

Two outcomes are blocking, not retryable — report them to the user rather than trying again:

• Couldn't load campaigns. Try again. — the lookup itself failed.
• No live campaigns take their leads from a workflow. Launch one to enroll. — the workspace has no eligible campaign, and this step cannot be configured at all until it does. Launching is not something any skill can do; the user has to do it in the Campaigns UI.

entityId is an Audiences record id

There are three supported ways to get one, and they answer different questions.

Per-run (the normal case): take it from an upstream Audiences step. Both upsert-audiences-record and update-audiences-record return the record they touched as entityId, so put one of them ahead of this step and wire its output through. /workflows's audiences.md covers configuring the upsert itself.

{
  "inputSchema": {
    "type": "object",
    "properties": {
      "record_id": {
        "type": "string",
        "sourceNodeId": "wfn_upsert",
        "sourcePath": "$.result.entityId"
      }
    }
  },
  "tools": [
    {
      "toolType": "clay_action",
      "actionKey": "enroll-lead-in-sequence",
      "actionPackageId": "b1ab3d5d-b0db-4b30-9251-3f32d8b103c1",
      "inputMappingConfig": {
        "campaignId": { "type": "static", "value": "<id from dynamic-fields>" },
        "entityId": { "type": "reference", "expression": "{{record_id}}" }
      }
    }
  ]
}

sourcePath must be $.result.entityId. $.result on its own passes the whole output object and fails with invalid_input — an enrich step's outputs sit under result, per /workflows's data-passing.md.

Looking a record up instead of writing one. Look up in Audiences (lookup-in-audiences) also carries the id, at $.result.records[0].fields.id. Use it when the person is already in Audiences and the workflow has no reason to write to them. Three differences from the upsert route, all of which bite:

• It declares no output schema, so clay workflows actions schema returns an empty outputParameters and there is no field-level token to pick. Run the action once and read the path off .result before wiring it — see /workflows's data-passing.md.
• It returns a list capped by limit, so you must index records[0]. A lookup that matches nothing returns an empty array, and the enrol step then fails invalid_input.
• It cannot create anyone. If the workflow might be seeing a new person, use the upsert route — that is the difference that decides between them.

A fixed record (testing, or a workflow that always targets the same person): clay audiences records search-ids --entity-type people … returns matching ids; map one as a static value. This is wrong for a workflow meant to enrol whoever it just processed.

Before it will run

• The campaign must be active. A paused or draft campaign rejects every enrollment.
• The person needs an email address on their record, plus any field the campaign copy marks required.

A contact and an account created by the same upstream upsert are not yet linked in a way this step can read, so company tokens in the copy render blank on that first enrollment. Enrich or associate the account in an earlier run if the copy depends on it.

Failure codes

Every failure carries one of these codes, and the message alongside it is safe to relay verbatim. This is the whole set — a code outside it means the step failed before enrollment was attempted.

provider_result_indeterminate and enrollment_persistence_unavailable mean the person may already be enrolled. Re-running the step can send a second email, so report them and let the user check the campaign rather than retrying.

Testing a step without enrolling anyone

clay campaigns variants send-test cannot preview a workflow-fed campaign — it looks for a preview lead in an audience, and these campaigns have none. Sending a test render of the copy is only possible from the step's own panel in the app today. Say so rather than sending a real enrollment to check the copy.