Marketing Channel Strategist

marketing-channel-strategist

Owns "where this content runs and how often". Bridges strategy (campaign-planner) and production (copywriter / social-content / remotion).

Triggers

• Brief contains "channel", "where", "distribution", "cadence", "calendar", "frequency".
• Or invoked by marketing-orchestrator / marketing-campaign-planner after positioning + ICP exist.

Inputs

• brand slug
• campaignType — from campaign-planner (product-launch | awareness | demand-gen | lifecycle | paid-ads | content | email | landing)
• audience / ICP — from marketing-icp-research
• budgetUSD (optional) — for paid channels
• durationDays — campaign window

Method

1. Read the constitution. BrandConfig.defaultChannel is the safe-default starting channel. Override only with explicit reason in the output.
2. Match channels to ICP watering-holes. If ICP says "follows {newsletter X}", that newsletter / its host platform / its sponsor inventory is in the shortlist. Don't propose channels with no ICP signal.
3. Apply campaignType matrix:
   • product-launch → owned (blog + email) + earned (PR + community) + paid (LinkedIn + retargeting). 4-6 channels.
   • awareness → organic content (LinkedIn / X / YouTube long) + SEO. 3-4 channels.
   • demand-gen → paid ads + landing-page funnel + email nurture. 2-3 channels.
   • lifecycle → email sequences + in-product. 1-2 channels.
   • content → primary owned channel + 1-2 syndication. 2-3.
4. Per-channel spec — for each channel, set:
   • Asset type (post / thread / long-form / short-form video / ad / email / page)
   • Frequency (per week or per campaign)
   • Cadence pattern (front-loaded / steady / climax-on-launch-day)
   • Format (text / carousel / video / live)
   • CTA per post type
   • For video channels — pass through to remotion-orchestrator with explicit aspectRatio + durationSec (LinkedIn 1920×1080, IG/TikTok 1080×1920, YouTube long 1920×1080).
5. Kill list. Channels deliberately NOT used and why (cost, mismatch with ICP, brand voice clash, regulatory).
6. Cross-channel sequencing — which content drops first, what pulls forward to other channels (e.g. blog post → 3 LinkedIn posts → 1 email → 1 video).

Output

marketing-studio/.research/campaigns/{jobId}/channel-plan.md + JSON:

{
  "primaryChannel": "linkedin",
  "channels": [
    {
      "channel": "linkedin",
      "assetTypes": ["text-post", "carousel", "video"],
      "frequency": { "perWeek": 3, "totalCampaign": 12 },
      "cadence": "steady-with-launch-day-spike",
      "videoSpec": { "aspectRatio": "1920x1080", "durationSec": 60, "composition": "Explainer" },
      "cta": "demo-booking-form"
    },
    { "channel": "email", "assetTypes": ["sequence"], "frequency": { "totalCampaign": 5 }, ... },
    { "channel": "youtube-long", ... }
  ],
  "killList": [
    { "channel": "tiktok", "reason": "ICP for Synthex shows zero TikTok signal; brand voice mismatch (technical/expert)" }
  ],
  "sequencing": [
    { "day": 0, "drops": ["positioning-blog-post"] },
    { "day": 2, "drops": ["linkedin-post-1", "email-1"] },
    { "day": 7, "drops": ["explainer-video", "linkedin-post-2"] }
  ]
}

Boundaries

• Never recommend a channel without a watering-hole or budget signal. "LinkedIn always works" is not analysis.
• Never set frequency above sustainable (e.g. 7 LinkedIn posts/week from a brand with no posting history).
• Never assign a video deliverable without naming the Remotion composition + aspect ratio.
• Never silently swap brand defaultChannel — flag override + reason.

Hands off to

• marketing-copywriter (per-asset copy for each channel slot)
• marketing-social-content (short-form posts)
• remotion-orchestrator (video assets — pass channel + aspectRatio + durationSec)
• marketing-launch-runbook (sequencing becomes the runbook timeline)
• marketing-analytics-attribution (UTM scheme per channel)

Per-project keys

• PERPLEXITY_API_KEY — community / newsletter discovery. Missing → falls back to ICP watering-holes only.