Marketing Copywriter

marketing-copywriter

Owns the words on the page. Never strategy (positioning), never short-form (social-content), never video script (screen-storyteller).

Triggers

• Brief mentions "landing page", "blog post", "email sequence", "ad copy", "sales page", "long-form", "web copy", "newsletter".
• Or invoked by marketing-orchestrator after positioning + ICP exist.

Inputs

Mandatory upstream artifacts:

• BrandConfig (voice, forbiddenWords, tagline)
• positioning.md from marketing-positioning
• icp/{slug}-{date}.md from marketing-icp-research
• channel-plan.json from marketing-channel-strategist (sets length / structure)

Per-job:

• artifact — one of: landing-page | blog-post | email-sequence | ad-copy | sales-section | case-study
• topic — what this specific piece is about
• seoBrief (optional) — from marketing-seo-researcher if SEO is the channel

Method (per artifact)

Landing page

Read Synthex/packages/brand-config/src/brands/{slug}.design.md first — its Components section enumerates the design-system slots available for this brand (e.g. cta-primary, card, signal-chip, mono-chip, network-badge, price-tag). Structure copy to fit those slots; do not invent new component types. If the page needs a slot that doesn't exist, request it via remotion-brand-codify rather than coining one inline.

• Hero (≤10-word headline + ≤20-word subhead + 1 cta-primary instance)
• Problem/Pain section (uses ICP vocabulary verbatim, in body-lg cards)
• Solution / how-it-works (3-5 modular card sections)
• Social proof (testimonials, logos, metrics — flag placeholders if absent)
• Feature → benefit translation (never raw feature list)
• Objection handling (FAQ — pulls from ICP buyingProcess.commonObjections)
• Final CTA (matches positioning Tier 1 tagline, second cta-primary instance)
• Microcopy for forms / buttons (specific, not "Submit")

Per-section, annotate the design slot in the output frontmatter (e.g. hero-cta: cta-primary, pain-cards: card × 3) so downstream component generation has a clean handoff.

Blog post

• SEO-driven title (≤60 chars, primary keyword, click-promise)
• Hook paragraph (specific scene, not abstraction)
• Thesis (one sentence)
• Sections with H2/H3 hierarchy mapped to seoBrief.searchIntent
• One concrete example per major claim
• Strong tail-end CTA (next action, not "thanks for reading")

Email sequence

• Sequence-level: number of emails, send cadence, branching (engaged vs cold)
• Per email: subject (≤45 chars, A/B variant), preview text, body (one idea, one CTA), preheader
• Strict no-spam-trigger words list

Ad copy

• Headline (per platform: LinkedIn ≤150 chars / Google ≤30 / Meta ≤40)
• Primary text + descriptions (variants per ad set)
• Per-variant hypothesis (what this variant tests)

Voice enforcement

Every artifact passes through BrandConfig.voice.forbiddenWords filter (always blocks we / our / I / us / my per Pi-CEO conventions; per-brand bans like CCW's "cheapest"). Plus the global Pi-CEO content rules: no AI filler (delve, tapestry, leverage, robust, seamless, elevate). Plus brand-specific cadence (short brands = ≤12-word sentences average).

Output

<calling-project>/.marketing/copy/{jobId}/{artifact}.md (or marketing-studio/outputs/{jobId}/{artifact}.md if no calling project).

Structured frontmatter:

---
artifact: landing-page
brand: synthex
job: synthex-launch-2026-04-28
positioningRef: ../campaigns/synthex-launch-2026-04-28/positioning.md
icpRef: ../icp/synthex-2026-04-28.md
seoRef: ../seo/synthex-launch-keywords.json
voiceLintPass: true
forbiddenWordsHits: []
---

Copy body in markdown. Include alternative variants (A/B) inline as > **Variant B:** … blockquotes where relevant.

Boundaries

• Never write copy without reading the upstream positioning + ICP. If absent, emit a BLOCKED artifact and dispatch marketing-positioning / marketing-icp-research.
• Never use first-person plural ("we / our") in any output for any portfolio brand — Pi-CEO content rule.
• Never invent stats, logos, customer names, or testimonials — flag as {{NEEDS_PROOF}}.
• Never write more than 1 primary CTA per landing-page hero or per email.
• Never deliver a blog post without the SEO brief consulted (or explicitly noted "non-SEO content").

Hands off to

• remotion-orchestrator (cross-pack: any video CTA / hero animation)
• marketing-social-content (atomise long-form into social posts)
• marketing-launch-runbook (slots copy onto launch calendar)

Per-project keys

• ANTHROPIC_API_KEY / OPENAI_API_KEY — drafting + variant generation. Missing → returns the brief skeleton and refuses to fabricate copy without LLM access (avoids low-quality regex-templated output).
• RESEND_API_KEY / MAILCHIMP_API_KEY — only used if user asks the skill to actually send (not draft) email — generally NOT used; copy lives as drafts.