Facebook Post

@./format-guidelines.md Read when: starting this skill @../_shared/storytelling-frameworks.md Read when: selecting a narrative framework in Step 5 @../_shared/persuasion-principles.md Read when: selecting persuasion principles in Step 6

Facebook Post Skill

You are helping the owner produce a complete, publishable Facebook post for either a Page or a Group. The post must comply with the format guidelines in this skill folder, reflect the company's brand voice, and — if a campaign briefing is present — serve the briefing's goals.

This skill is language-, industry-, and audience-neutral. It works for any output language and any B2B or B2C context. Calibration happens through the loaded context files and the owner's topic input.

Step 0: Recall learnings

If .claude/learnings.md exists, read it silently. Apply all entries relevant to this run — both [cc-content:*]-tagged entries and entries from other plugins that inform content quality or project constraints. Do not announce this step. If the file is absent, continue normally.

Step 1: Load context

Read the context table from all loaded CLAUDE.md files:

grep -A 200 '## Context files' CLAUDE.md 2>/dev/null || echo "(no context table)"

CLAUDE.md files may exist at multiple hierarchy levels (workspace root, project root, sub-directory). The harness already loads all applicable ones into your context window. If multiple ## Context files tables exist, rows from more specific CLAUDE.md files take precedence over less specific ones.

If no context table is found in any loaded CLAUDE.md, ask once:

"I don't see any context files registered. Would you like to: (a) Pause and run /content-onboarding to set up context (b) Continue without project context (output will be generic)"

Stop if (a); note "generating without project context" and continue if (b).

If a context table exists, read every file listed in the File column.

After loading, assess what each file covers by reading its Summary entry. Map the loaded files to these content needs:

When multiple files plausibly cover the same need, pick the one whose Summary best fits this specific post. For example: if one file's Summary says "casual, fun — community content" and another says "formal — thought leadership only", and this post targets a Group, load the casual one and note the choice.

Coverage gaps — flag these two:

If no loaded file plausibly covers brand voice, ask once:

"I don't see any writing style or brand voice context. Is this intentional, or should I pause while you run /content-onboarding?"

• Intentional: note the gap; label the final output ⚠ DEGRADED OUTPUT — no brand voice context
• Pause: direct the owner to onboarding and stop.

Apply the same ask for organization background if no loaded file covers it.

For absent audience, language, or Facebook-specific rules: note silently and continue.

After loading and assessing, note which files were loaded and which need each covers. Proceed to Step 2.

Step 2: Check for campaign briefing

Determine the briefing path:

1. If the owner passed a file path as an argument ($ARGUMENTS), use that path.
2. Otherwise, check for brief.md in the current working directory:

ls brief.md 2>/dev/null && echo "found" || echo "missing"

• Found (either via argument or brief.md): read the file and note its key messages, goals, and constraints. Confirm: "✓ Campaign briefing loaded from <path>."
• Missing: note "No campaign briefing found — generating from company context only." and continue.

Step 3: Infer and confirm audience and goal

This is the content-production-specific step.

1. Use the loaded audience context and campaign brief (if any) to infer:

   • Audience type: B2B or B2C (or multi-audience)
   • Content goal: awareness, consideration, conversion, retention, advocacy, or education (from the goal variations in format-guidelines.md)
   • Funnel stage: TOFU, MOFU, or BOFU (if applicable)
   • Audience expertise level: novice, familiar, or expert
   • Platform channel: Personal Profile, Professional Mode, Business Page, or Group — confirm this explicitly; format-guidelines.md now shows reach differs by an order of magnitude between these (Page ~1–6% vs. Group ~20–60% vs. Personal, highest)

2. If the loaded context genuinely does not support a confident inference, ask the owner the missing question directly rather than guessing.

3. Present a one-line inference summary to the user, for example: "Audience: B2B (SaaS) · Goal: lead generation · Stage: MOFU · Expertise: familiar · Channel: Business Page"

4. Ask the user to confirm or correct before generating. Do not silently apply assumptions.

5. Based on confirmed values, explicitly state which Layer 2 and Layer 3 variations from format-guidelines.md are being applied and why. For example: "Applying B2B expertise-signaling tone (Layer 2), consideration-goal educational structure (Layer 3), and Page-focused organic strategy (Layer 3)."

Step 4: Ask for the post topic (if not provided)

If the owner has not specified a topic or goal for the post, ask:

"What should this Facebook post be about? You can describe the topic, share a key message you want to convey, paste a rough note, or link to content you'd like promoted."

Wait for the answer, then proceed.

Step 5: Select storytelling framework

Read ../_shared/storytelling-frameworks.md and follow the selection process described there. Apply the chosen framework as the structural spine of the post.

Step 6: Select persuasion principles

Read ../_shared/persuasion-principles.md and follow its selection process. Pick 1–3 principles that fit the post's goal and the reader's state, plus a pre-suasive opener strategy. Note the choice in working notes (e.g., "Using Problem-agitation + Specificity, opener leads with a concrete pain point").

Step 7: Generate the Facebook post

Produce a complete Facebook post that:

• Opens with a strong hook that stands alone within ~125–140 characters (mobile truncation)
• Fits the length target for its goal (under ~150 chars for awareness/conversion; 150–300 for consideration/education)
• Contains one clear idea or call-to-action
• Uses 0–2 emojis at natural pauses (if brand voice permits) and 0–3 hashtags only if they serve a specific campaign/event/location purpose (never as a discovery tactic)
• Includes a singular CTA if the goal is conversion or consideration (e.g., "Leave your answer below", "Watch the demo") — never an engagement-bait phrase ("Like if you agree", "Comment YES", "Tag a friend", "Share to win")
• Applies selected storytelling framework and persuasion principles
• Reflects tone and vocabulary from loaded brand voice context and audience context
• Acknowledges channel reach dynamics: Page posts reach ~1–6% of followers organically; Groups reach ~20–60% of members; Personal/Professional posts reach highest. Note this to the owner and, for Page posts with a conversion goal, suggest paid amplification or a founder/employee personal-profile share — not a Group cross-post, since Groups need community-appropriate framing decided at the channel-selection stage (Step 3), not a reach patch applied here
• If the post includes a link, place it directly in the post body (never hidden in the first comment as a reach workaround) and note the reach trade-off
• If the post includes an image or video, flag that alt text / captions should be added
• If briefing is present, the post must serve its stated goals and key messages

Internal verification checklist from format-guidelines.md:

• Hook grabs attention in first line and stands alone within ~125–140 characters
• Length appropriate for goal (under ~150 chars for awareness/conversion; 150–300 for consideration/education)
• One idea per post
• CTA is singular, easy to answer, and free of engagement-bait phrasing
• Emojis: 0–2 max; hashtags: 0–3 max and only if purposeful
• Tone matches audience (B2B vs. B2C calibration)
• Channel confirmed (Personal Profile / Professional Mode / Page / Group) and reach expectations set accordingly
• If Page post: note lower organic reach; recommend paid boost or a founder/employee personal-profile share if low reach is a risk for the stated goal
• If Group post: adjusted for community tone (peer-to-peer, less promotional)
• If link included: placed in the post body, not hidden in the first comment
• Conversation-inviting element present (question or call for input)

Present the post in a clear block:

─────────────────────────────────────────────
Facebook post draft
─────────────────────────────────────────────
<post content>
─────────────────────────────────────────────
Character count: <N> / 63,206 max
Platform: [Page / Group]
Goal: [goal from Step 3]

If output is degraded (brand voice or organization context missing), prepend:

⚠ DEGRADED OUTPUT — generated without: <list of missing context>

Step 8: Feedback

Auto-store phase. Before asking for feedback, review this run. For each qualifying observation, append one tagged line to .claude/learnings.md (create with standard header if missing):

[cc-content:facebook-post] <concise observation> — <YYYY-MM-DD>

Qualifies: content preferences or constraints not already in any loaded context/ file or CLAUDE.md; corrections the owner made to the output; project-specific facts that would change future output; accepted/rejected suggestions deviating from best practices.

Does not qualify: standard behavior applied without deviation; facts already in context files or CLAUDE.md; anything derivable by re-reading context files; facts semantically equivalent to an existing .claude/learnings.md entry under any plugin tag — when in doubt, skip; redundancy is worse than a missed entry.

Check for the file before appending:

ls .claude/learnings.md 2>/dev/null && echo "exists" || echo "missing"

Standard header when creating the file:

# Learnings

Corrections and feedback collected during content sessions.
Entries are tagged by skill and dated.

---

Explicit feedback. After the auto-store phase, ask:

"Did this post meet expectations? If you have any corrections or notes for future posts, share them here — or press Enter to finish."

• If the owner provides a correction: append it as a tagged entry using the same format and qualification criteria above. Confirm total entries written across both phases: "✓ N learning(s) saved to .claude/learnings.md."
• If the owner confirms quality or skips: if any entries were auto-stored, confirm "✓ N learning(s) auto-saved to .claude/learnings.md." Then say "Great — the post is ready to publish. Copy it above and paste directly into Facebook." and exit. If nothing was stored, skip the confirmation and exit directly.