cmj-hub EVP Kickoff — adaptive router
State-aware router for EVP work.
Activation
Loaded by evp on bare invocation, or:
- "Where do I start with EVPs"
- "What's next for our positioning"
State detection
state = {
"has_brand_config": file_exists("brand-config.json"),
"has_soul": file_exists("SOUL.md"),
"has_psp": file_exists("brand-config.json") and brand_config.psp.primary_pain != "",
"primary_tier_set": brand_config.primary_outreach_tier in [1,2,3,4,5],
"tier_2_locked": brand_config.evp_drafts.tier_2_problem_aware.primary != "",
"tier_3_locked": brand_config.evp_drafts.tier_3_solution_aware.primary != "",
"tier_4_locked": brand_config.evp_drafts.tier_4_product_aware.primary != "",
"has_proofs": len(soul.proofs_reservoir) >= 3,
"has_competitors": len(brand_config.competitors) > 0,
}
| State | Route to |
|---|---|
!has_brand_config OR !has_soul |
evp-onboarding |
!has_psp |
"Install cmj-hub/claude-psp first — EVPs without a PSP are guesses" |
has_psp AND !primary_tier_set |
"Pick your primary outreach tier (most common is Tier 3)" |
primary_tier_set AND !tier_3_locked (assuming T3 primary) |
evp-craft (lock primary tier) |
tier_3_locked AND !has_proofs |
"Mine 3 proofs into SOUL.md before publishing the EVP" |
tier_3_locked AND has_proofs AND !tier_2_locked |
evp-craft for Tier 2 (problem-reveal variant) |
tiers 2/3/4 locked AND has_competitors |
evp-brief (build the 3-tier brief) |
brief_built |
"EVPs operational. Re-run every 90 days. Plug into claude-cold-email next." |
Welcome flow
> /evp
Welcome.
[Detected: brand-config.json missing]
You're at step 1 of 5:
1. ⬜ Onboarding — capture tier + outcomes + tradeoffs + proofs ← YOU ARE HERE
2. ⬜ Lock primary-tier EVP (3 variants generated, pick 1)
3. ⬜ Lock Tier 2 + Tier 4 EVPs for full coverage
4. ⬜ Build 3-tier brief (the canonical messaging doc)
5. ⬜ Re-evaluate every 90 days
Step 1 takes ~10 minutes. Ready? (y/n)
References
../evp-onboarding/SKILL.md../evp-craft/SKILL.md../evp-brief/SKILL.md