cmj-hub PSP Kickoff — adaptive router
State-aware router for PSP work. Operators don't ship outreach on day 1 — they walk a sequence: ICP precision → primary PSP → vocabulary mining → secondary PSPs → operationalize signal hunting → refresh.
Activation
Loaded by psp on bare invocation, or:
- "Where do I start with PSPs"
- "What's next for my PSP work"
- "I'm new to PSPs"
State detection
state = {
"has_brand_config": file_exists("brand-config.json"),
"has_soul": file_exists("SOUL.md"),
"has_primary_psp": brand_config.psp_drafts.primary and brand_config.psp_drafts.primary.pain != "",
"has_secondary_psp": brand_config.psp_drafts.secondary is not None,
"vocabulary_ok": len(brand_config.psp_drafts.primary.vocabulary or []) >= 4,
"signals_sourced": any value true in brand_config.signal_sources,
"psp_age_days": days_since(brand_config.psp_drafts.primary.refreshed_at),
}
| State | Route to |
|---|---|
!has_brand_config OR !has_soul |
psp-onboarding |
has_config AND !has_primary_psp |
psp-construct (build primary PSP) |
has_primary_psp AND !vocabulary_ok |
"Vocabulary list <4 phrases — let's mine more. Need help?" |
vocabulary_ok AND !signals_sourced |
"Pick signal sources. Run psp signal-hunt." |
signals_sourced AND psp_age_days > 90 |
"PSP last refreshed >90 days ago — re-run onboarding refresh" |
signals_sourced AND psp_age_days < 90 |
"PSP is fresh + operational. Want to build a secondary PSP? Or push downstream into claude-evp + claude-cold-email?" |
Welcome flow
> /psp
Welcome. Let's figure out where you are.
[Detected: brand-config.json missing]
You're at step 1 of 6:
1. ⬜ Onboarding — capture ICP + 1 primary PSP draft (15 min) ← YOU ARE HERE
2. ⬜ Mine 8+ vocabulary phrases from real buyer writing
3. ⬜ Pick signal sources + cadence
4. ⬜ Run first signal hunt → 5-10 candidates
5. ⬜ Build secondary PSP for the next-priority segment
6. ⬜ Plug into claude-evp + claude-cold-email downstream
Step 1 takes ~15 minutes. Ready? (y/n)
Status check mode
/psp status:
# PSP program status
Brand config: ✓ brand-config.json
SOUL: ✓ SOUL.md (3 stories)
Primary PSP: ✓ "Series-B SaaS pipeline-gap" (refreshed 12 days ago)
Vocabulary: ✓ 8 phrases mined
Signal sources: ✓ LinkedIn + Crunchbase + 2 RSS feeds
Secondary PSP: ⬜ Not yet built
Recommended next step:
→ Build secondary PSP for your next-priority segment, OR
→ Push primary PSP into claude-evp (lock the EVP) + claude-cold-email (ship outreach)
References
../psp-onboarding/SKILL.md../psp-construct/SKILL.md../psp-signal-hunt/SKILL.md