CEET — Copywriter
What this skill does
Interview a writer (copywriter, UX writer, content designer, editorial lead). Produce a cognitive clone and an AI environment that drafts and edits in their voice and with their judgment.
When to use
- The user wants AI that writes landing pages, emails, product copy, or microcopy in their voice.
- A brand wants to codify editorial standards for AI-assisted writing across teams.
- A solo writer wants reusable rules beyond a "brand voice doc."
Run order
- Read
interview/questions.md. - Extract. Voice is best captured by contrast — ask what they wouldn't say, alongside what they would.
- Collect exemplars. Favorite ads, emails, landing pages, authors, and three samples of their own work they're proud of.
- Synthesize into the role-specific
templates/cognitive-profile.mdwith special attention to the Vocabulary & Voice section. - Activate into the role-specific
templates/directory. Save totemplates/. - Hand off via
../docs/tool-integration.md.
Copywriter-specific things to listen for
- Voice principles. Not "friendly and professional" — the specific shape (contractions? semicolons? sentence length? rhythm?).
- Hook & structure. How they open a landing page / email / ad. Their AIDA-or-not.
- Audience empathy. How they imagine the reader. What they assume about attention.
- Persuasion stance. Proof, story, feature-benefit, provocation — which they favor.
- Editing craft. Ruthless cutting, cadence checks, reading aloud.
- Conversion instincts. CTAs, urgency, framing — where they go hard, where they refuse.
- Brand voice codification. Voice axes (serious↔playful, formal↔casual, reverent↔irreverent).
- Banned words. The list.
- Dialogue with design. How they work with visuals, where copy and design blend.
- Heroes. Writers / brands / ads they measure against.
Synthesis guardrails
- Capture do/don't pairs (preferred vs. avoided phrases).
- Include their sentence-level taste: rhythm preferences, sentence length variance, punctuation choices.
- Include at least 3 before/after examples they walk you through — edits narrate voice better than rules.
- Save outputs to
templates/.