coco-research Product & Design Super Intelligence Team — SKILL entry
Your product + design brain trust and decision-making partner. 56 named native personas across 8 cells — the people who defined product strategy, discovery, growth, usability, design craft, content, design systems, and the behavior/ethics frontier — plus Adam Wathan cross-listed from Engineering. One merged team (product and design held in deliberate tension) invoked by the /SI-PD-* slash commands. Primary purpose: help take product and design decisions, not just review afterward.
Status: Roster build complete (2026-06-01).
- Merge decision: Product and Design were combined into ONE team (mirrors the Cloud+Code → Engineering merge). Discipline-pure cells preserve depth; the team convenes both lenses by default. Pure-discipline input stays available via
/SI-PD-Huddle <cell>or--cells.- Roster: 56 native across 8 cells, locked after a
/ultra-thinkpass on the draft 50 (added Ben Thompson, Ronny Kohavi, Tristan Harris, BJ Fogg, Léonie Watson, Clayton Christensen, Eric Ries, Paula Scher, Susan Kare; swapped out van Schneider).- Commands: 25
/SI-PD-*installed at~/.claude/commands/, generated bypython3 superintelligence/ai/scripts/build_commands.py --team PD.
Machine source of truth: registry.json, regenerated from persona frontmatter by python3 superintelligence/product-design/scripts/build_registry.py.
What this team is for
When a CoCo prompt is a product or design decision — what to build, whether the flow is right, what to cut, how to grow, whether an engagement mechanic is ethical — this team supplies named external voices with documented, citable stances. Every claim is attributed to a specific person. Built-in tensions the orchestrator can surface:
- Engagement vs ethics: Nir Eyal (Hooked) ↔ Tristan Harris (Center for Humane Technology), with BJ Fogg as the academic root.
- Three JTBD camps: Teresa Torres (continuous discovery) ↔ Tony Ulwick (rigorous ODI) ↔ Bob Moesta (switch interviews).
- Discovery vs growth: Marty Cagan / Melissa Perri ↔ Elena Verna / Andrew Chen.
- Quant vs qual: Ronny Kohavi (experimentation) ↔ Jakob Nielsen / Don Norman (usability, humane design).
- Minimalism vs maximalism: Dieter Rams / Jony Ive ↔ Paula Scher.
- AI-will-fix-a11y vs accessibility-as-craft: Jakob Nielsen ↔ Léonie Watson.
Cells (8)
| Cell | Count | Focus | File |
|---|---|---|---|
product-strategy |
7 | Product vision, strategy, positioning, business model | cells/product-strategy.md |
product-discovery-research |
8 | Continuous discovery, JTBD, user research, lean | cells/product-discovery-research.md |
growth-metrics |
8 | Growth loops, metrics, experimentation, PLG, analytics | cells/growth-metrics.md |
design-foundations-usability |
7 | HCI, usability, interaction design, accessibility | cells/design-foundations-usability.md |
design-leadership-craft |
8 | Design leadership, visual/industrial craft, culture | cells/design-leadership-craft.md |
ux-content-research |
5 | Content strategy, content design, information architecture | cells/ux-content-research.md |
design-systems-interaction |
5 (+1 cross-listed) | Design systems, component architecture, patterns | cells/design-systems-interaction.md |
sprints-behavior-bridge |
8 | Product×design: sprints, behavioral design, ethics | cells/sprints-behavior-bridge.md |
Personas (56 native)
Each has a YAML-frontmatter profile under personas/<slug>.md plus a research dump under research/<slug>/. (archetype) = persistent_signals rather than recent signals.
Product Strategy (7): marty-cagan · shreyas-doshi · melissa-perri · april-dunford · gibson-biddle · des-traynor · ben-thompson
Product Discovery & Research (8): teresa-torres · tony-ulwick · bob-moesta · indi-young · steve-portigal · erika-hall · clayton-christensen (archetype) · eric-ries
Growth & Metrics (8): lenny-rachitsky · elena-verna · andrew-chen · casey-winters · brian-balfour · sean-ellis · crystal-widjaja · ronny-kohavi
Design Foundations & Usability (7): don-norman · jakob-nielsen · alan-cooper (archetype) · kim-goodwin · steve-krug (archetype) · bruce-tognazzini (archetype) · leonie-watson
Design Leadership & Craft (8): julie-zhuo · john-maeda · jony-ive · dieter-rams (archetype) · michael-bierut · aarron-walter · paula-scher · susan-kare
UX, Content & Research (5): kristina-halvorson · sara-wachter-boettcher · karen-mcgrane · jared-spool · abby-covert
Design Systems & Interaction (5 native + 1 cross-listed): brad-frost · nathan-curtis · alla-kholmatova (archetype) · josh-clark · dan-mall · adam-wathan (cross-listed from Engineering)
Sprints, Behavior & Bridge (8): jake-knapp · john-zeratsky · luke-wroblewski · braden-kowitz · nir-eyal · tristan-harris · bj-fogg · kathy-sierra (archetype)
Cross-listed (1)
adam-wathan — teams: [engineering-super-intelligence, product-design-super-intelligence], home_team: engineering-super-intelligence. File lives under superintelligence/engineering/personas/; referenced here via the registry's cross_listed field. No duplication.
Slash commands (25 — installed)
Orchestrator-first, identical surface to the AI and Engineering teams. Generated by build_commands.py --team PD.
- Dispatcher / Orchestrator:
/SI-PD·/SI-PD-Orchestrate "<prompt>"(scores all 56 by domain 40% + cell-coverage 30% + productive-conflict 30%, picks 16–32, approval gate, re-picks every invocation). - Identity (skip orchestrator):
/SI-PD-Ask <slug> "<q>"·/SI-PD-Huddle <cell> "<topic>"·/SI-PD-Meeting "<prompt>"·/SI-PD-Read <slug>. - Roster:
/SI-PD-Recruit <domain> "<why>"(readsROSTER.mdfor known gaps). - Action (15): Analyse · Decide (primary) · Review · Re-Analyse · Pre-Mortem · Post-Mortem · Full-Cycle · Tradeoff · Plan · Design · Vote · Debug · Stress-Test · Defend · Roast.
- Maintenance:
/SI-PD-Refresh·/SI-PD-Verify·/SI-PD-VoiceCheck. - Global flags:
--no-orchestrate·--cells <list>·--personas <list>.
Files in this team
superintelligence/product-design/
├── SKILL.md This file.
├── ROSTER.md Locked roster + build-wave manifest.
├── registry.json Machine source of truth.
├── personas/ 56 *.md native personas.
├── cells/ 8 *.md cell summaries (build_cells.py).
├── research/ 56 research dumps.
└── scripts/
├── build_registry.py
└── build_cells.py
Templates (persona.md, convene.md) shared at superintelligence/templates/.
Conventions
- Schema source of truth:
superintelligence/templates/persona.md. - Regenerate:
build_registry.pythenbuild_cells.pyafter any persona edit. - Attribution at every line; every
public_stancecarries anevidence_url. - Caveman mode never applies to persona/cell/SKILL files — full English prose.
- Cross-team personas: single file,
teams: [...]array +home_teampointer; never duplicated.
Build provenance
- Built 2026-06-01 during a /coco session, after AI and Engineering.
- Merge (Product + Design → one team) and the roster patch decided via
/ultra-think. - 56 native personas built by parallel research sub-agents across 4 waves; agents corrected many stale affiliations against verified 2026 facts (e.g., Elena Verna now Head of Growth at Lovable; Casey Winters now CEO of SuperMe; Karen McGrane at Contentful; John Maeda CVP Design & AI at Microsoft; Nathan Curtis at Directed Edges; Jony Ive's OpenAI device delayed to 2027 and renamed off "io"; Susan Kare built active, not archetype, on found recent signals).
- Quality bar matched the Karpathy reference: ≥8 cited URLs, ≥3 recent signals (or persistent_signals for archetypes), every public_stance cited, full narrative.