Competitive Teardown

Use when the user wants to break down a competitor's positioning, product, pricing, content, and weaknesses. Triggers include "competitive teardown", "analyze this competitor", "competitor breakdown".

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Competitive Teardown

When the user names a competitor, perform a five-dimension teardown and propose differentiating moves.

Variables

  • [COMPETITOR NAME/URL]

Prompt Template

Perform a competitive teardown of [COMPETITOR NAME/URL].

Analyze:

  1. POSITIONING: What is their core message? Who are they targeting? What emotion are they selling?
  2. PRODUCT: What do they actually offer? What is the core feature vs. nice-to-haves?
  3. PRICING: How do they charge? What does each tier include? Where is the profit margin?
  4. CONTENT: What topics do they publish about? How often? What format performs best?
  5. WEAKNESS: Where are they vulnerable? What do their customers complain about? What are they not doing?

End with: "If I were competing directly with [COMPETITOR], the 3 things I would do differently are..."

codejunkie99/prompt-skills/tree/main/analysis/competitive-teardown commit 656891d402

Frequently asked questions

npx skillmds@latest add codejunkie99/competitive-teardown