Cs Marketing Research

Market research for CodeSpring ideas

Overview

Turn a vague product idea into a decision: do not build, use or integrate an existing solution, or pursue a focused wedge. Treat research as a planning gate, not as a way to justify building a duplicate.

1. Frame the job to be done

• Restate the desired outcome, target user, platform, and constraints.
• Identify the smallest complete workflow, including the moment the user gets value. Do not research a feature list before identifying that workflow.
• Name the unproven assumptions that change the decision, such as whether an API exists, whether an existing tool automates the workflow, and whether the requested platform matters.

2. Research the market and technical reality

• Search for direct products, open-source repositories, platform-native features, and adjacent substitutes. Prefer primary sources: product docs, source repositories, release notes, and source code.
• For each serious alternative, record: intended user, exact overlapping workflow, interaction model, maturity signals, license or pricing, and meaningful gaps. Verify claimed capabilities from the source; do not rely on search snippets alone.
• Check relevant platform and API documentation before proposing automation. Flag unsupported, brittle, credential-scraping, or GUI-injection approaches.
• Do not call an idea unique merely because its UI, programming language, or name differs. It is only a wedge when it changes the outcome, audience, distribution, or integration surface.

3. Make a recommendation

Choose one outcome and state it plainly:

• Do not build: an existing solution directly satisfies the job.
• Adopt or integrate: use an existing tool and build only the missing integration or workflow layer.
• Build a wedge: define one narrow user, outcome, and capability that the alternatives do not offer.

For a build recommendation, give a one-sentence positioning statement, MVP boundary, non-goals, risks, and the evidence behind the choice. Avoid a generic feature comparison dump.

4. Sync the decision to CodeSpring

• Read project context, relevant features, mindmap, PRDs, and existing tasks before changing CodeSpring. Reuse a suitable existing feature where possible.
• Add an evidence-backed mindmap note with research date, sources, decision, alternatives considered, and explicitly rejected scope.
• Create or update a feature only when the recommendation is to build a wedge or an integration. Do not create a feature for a commodity clone.
• Create a small dependency-linked task list only after the MVP boundary is clear. Each task must state what it may touch, what it must not touch, and how to verify it. Use existing CodeSpring task conventions.
• If the recommendation is adoption, create a single evaluation or integration task rather than pretending a new application needs to be built.

Output

Return a short research memo with:

• Decision and confidence.
• Direct alternatives and exact overlap.
• Proposed wedge or reason not to build.
• MVP, non-goals, and top risks.
• CodeSpring changes made, including task order.