cognyai Ad Copy Writer
Generate high-converting ad copy for Google Ads, Meta Ads, or LinkedIn Ads.
Usage
/ad-copy-writer google "project management tool" — Google Ads copy
/ad-copy-writer meta example.com — Meta Ads copy from website
/ad-copy-writer linkedin "B2B SaaS" — LinkedIn Ads copy
Steps
1. Research the product
If a URL is provided, WebFetch it and extract:
- Value proposition
- Key features / benefits
- Target audience
- Pricing (if visible)
- Unique differentiators
If a description is provided, use that directly.
2. Research the competition
WebSearch for competitors to understand:
- What messaging angles they use
- Common claims in the space
- Price anchoring
3. Generate copy by platform
Google Ads (RSA format)
Generate 15 headlines (max 30 chars each) and 4 descriptions (max 90 chars each):
Headlines — mix of:
- Benefit-led: "Cut Ad Spend 40%"
- Feature-led: "AI-Powered Optimization"
- Social proof: "Trusted by 1,000+ Agencies"
- CTA: "Start Free Trial Today"
- Keyword-match: "[Primary keyword] Tool"
Descriptions — mix of:
- Problem/solution
- Feature list
- Social proof + CTA
- Urgency/offer
Meta Ads
Generate 3 variations:
- Primary text (125 chars visible, up to 500)
- Headline (40 chars)
- Description (30 chars)
- CTA button recommendation
Angles:
- Pain point → solution
- Social proof → aspiration
- Direct value prop → CTA
LinkedIn Ads
Generate 3 variations:
- Intro text (150 chars for single image)
- Headline (70 chars)
- Description (100 chars)
Angles:
- Professional credibility
- ROI / efficiency focus
- Industry-specific insight
4. Output format
Present each variation clearly labeled with character counts:
=== Google Ads RSA ===
Headlines (30 char max):
1. "Cut Your Ad Spend by 40%" (25)
2. "AI Marketing Automation" (24)
...
Descriptions (90 char max):
1. "Stop wasting budget on underperforming ads. Our AI optimizes your campaigns 24/7." (83)
...
=== Meta Ads ===
Variation 1 (Pain → Solution):
Primary: "..."
Headline: "..."
...