cognyai Competitor Analysis
Research a competitor or market to understand positioning, pricing, strengths, and gaps.
Usage
/competitor-analysis hubspot.com — analyze a specific competitor
/competitor-analysis "marketing automation tools" — analyze a market category
Steps
1. Identify the competitive set
If given a company: WebSearch for "[company] competitors" and "[company] vs" If given a category: WebSearch for "best [category] 2025" and "[category] comparison"
Build a list of 4-6 key competitors.
2. Analyze each competitor's positioning
For each competitor, WebFetch their homepage and key pages:
- Tagline/headline: How do they position themselves?
- Target audience: Who are they selling to?
- Key features: What do they emphasize?
- Pricing: What's the price point and model?
- Social proof: Customer logos, testimonials, case studies
3. Analyze their search presence
WebSearch for key terms in the market:
- Who ranks #1-3 for the main category keywords?
- What content strategy are they using? (blog, comparison pages, tools)
- Are they running Google Ads on brand/competitor terms?
4. Identify market gaps
Compare across all competitors:
- What features does everyone offer vs. unique differentiators?
- What pricing tier is underserved?
- What audience segment is ignored?
- What messaging angle is nobody using?
5. Report
Competitive Analysis: [Company/Market]
Competitive Landscape:
┌─────────────┬───────────────────┬──────────────┬───────────┐
│ Competitor │ Positioning │ Pricing │ Strength │
├─────────────┼───────────────────┼──────────────┼───────────┤
│ [Company 1] │ [tagline] │ [price] │ [key USP] │
│ [Company 2] │ [tagline] │ [price] │ [key USP] │
│ [Company 3] │ [tagline] │ [price] │ [key USP] │
└─────────────┴───────────────────┴──────────────┴───────────┘
Search Dominance:
- [keyword 1]: [who ranks #1]
- [keyword 2]: [who ranks #1]
- [keyword 3]: [who ranks #1]
Market Gaps:
1. [Gap description + opportunity]
2. [Gap description + opportunity]
3. [Gap description + opportunity]
Positioning Recommendation:
[Specific positioning advice based on gaps found]