cognyai Meta Ads Audit
Comprehensive Meta Ads (Facebook + Instagram) account audit using live data via Cogny's MCP server.
Requires: Cogny Agent subscription ($9/mo) — Sign up
Prerequisites Check
Verify mcp__cogny__meta_ads__tool_list_ad_accounts is available. If not:
This skill requires Cogny's Meta Ads MCP server.
Sign up at https://cogny.com/agent and connect your Meta Ads account.
Usage
/meta-ads-audit — full audit
/meta-ads-audit audiences — audience analysis only
/meta-ads-audit creatives — creative performance only
/meta-ads-audit budget — budget pacing only
Full Audit Steps
1. Account Discovery
meta_ads__tool_list_ad_accounts
2. Campaign Overview (last 30 days)
meta_ads__tool_get_campaigns(ad_account_id, status_filter: ["ACTIVE"])
meta_ads__tool_get_insights(ad_account_id, level: "campaign", date_preset: "last_30d")
3. Ad Set Analysis
meta_ads__tool_get_ad_sets(ad_account_id)
meta_ads__tool_get_insights(ad_account_id, level: "adset", date_preset: "last_30d")
Check: audience overlap, frequency saturation, demographic breakdown
4. Creative Performance
meta_ads__tool_get_ads(ad_account_id)
meta_ads__tool_get_insights(ad_account_id, level: "ad", date_preset: "last_30d")
Flag: fatigue (frequency > 3), low CTR, single-creative ad sets
5. Audience Health
meta_ads__tool_get_custom_audiences(ad_account_id)
meta_ads__tool_get_pixels(ad_account_id)
Check: audience sizes, stale audiences, pixel health
6. Budget Pacing
Compare daily budget vs actual spend for last 7 days. Flag:
- Under-pacing (< 70% of budget)
- Over-pacing (> 110% of budget)
- Budget waste on non-converting campaigns
7. Report
Meta Ads Audit: [Account Name]
Health Score: X/100
Account Overview (30d):
Spend: [X] | Reach: [X] | Leads: [X] | CPL: [X]
Active Campaigns: [N]
Top Performer: [Campaign] — [CPL/ROAS]
Worst Performer: [Campaign] — [why]
Issues Found: [N]
- [Critical] ...
- [High] ...
Top 3 Actions:
1. ...
2. ...
3. ...