ComeOnOliver Business Plan
Help users create compelling business plans and pitch materials.
When to Use
- Writing a business plan for a new venture
- Creating a pitch deck for investors
- Market analysis and competitive research
- Financial projections and modeling
- Executive summaries for stakeholders
When NOT to Use
- Day-to-day project management (use project-management)
- Accounting entries (use accounting-bookkeeping)
- Legal documents (use contract-drafting)
Business Plan Structure
1. Executive Summary (1-2 pages)
Write this LAST but put it FIRST.
## Executive Summary
**Company:** [Name] — [One-line description]
**Mission:** [What you do and for whom]
**Problem:** [Pain point you're solving]
**Solution:** [Your product/service]
**Market:** [Target market size and segment]
**Business Model:** [How you make money]
**Traction:** [Key metrics, customers, revenue to date]
**Team:** [Key founders and their relevant experience]
**Ask:** [What you need — funding amount, partnerships, etc.]
**Use of Funds:** [How you'll spend investment]
2. Company Description
- Legal structure (LLC, Corporation, Sole Proprietorship)
- Location and facilities
- History and milestones
- Vision and mission statements
- Core values
3. Market Analysis
## Market Analysis
### Total Addressable Market (TAM)
[Total market if you captured 100%]: $X billion
### Serviceable Addressable Market (SAM)
[Portion you can realistically reach]: $X million
### Serviceable Obtainable Market (SOM)
[Portion you expect to capture in 3-5 years]: $X million
### Market Trends
1. [Trend driving growth]
2. [Trend creating opportunity]
3. [Industry shift]
### Customer Segments
| Segment | Size | Pain Point | Willingness to Pay |
|---------|------|------------|-------------------|
| [Segment 1] | X% of market | [Problem] | High/Med/Low |
| [Segment 2] | X% of market | [Problem] | High/Med/Low |
4. Competitive Analysis
| Factor | You | Competitor A | Competitor B |
|---|---|---|---|
| Price | $X/mo | $X/mo | $X/mo |
| Key Feature 1 | ✅ | ✅ | ❌ |
| Key Feature 2 | ✅ | ❌ | ✅ |
| Target Market | [Who] | [Who] | [Who] |
| Weakness | [Yours] | [Theirs] | [Theirs] |
Your Competitive Advantage: [What makes you different and defensible]
5. Products/Services
- Description of each offering
- Pricing model
- Development roadmap
- Intellectual property
6. Marketing & Sales Strategy
- Customer acquisition channels
- Pricing strategy
- Sales process
- Partnerships
- Brand positioning
7. Financial Projections (3-5 Year)
Revenue Forecast:
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Customers | 100 | 500 | 2,000 |
| Avg Revenue/Customer | $1,200 | $1,200 | $1,500 |
| Total Revenue | $120K | $600K | $3M |
Expense Forecast:
| Category | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Salaries | $X | $X | $X |
| Marketing | $X | $X | $X |
| Operations | $X | $X | $X |
| Total Expenses | $X | $X | $X |
| Net Profit | $X | $X | $X |
Key Assumptions:
- Customer growth rate: X% monthly
- Churn rate: X% monthly
- Customer acquisition cost: $X
- Lifetime value: $X
8. Team
For each key team member:
- Name and role
- Relevant experience (2-3 bullet points)
- Why they're the right person for this role
9. Funding Request (if applicable)
- Amount requested
- Use of funds (specific allocation)
- Expected milestones with this funding
- Projected return for investors
- Exit strategy
Common Mistakes to Avoid
- Unrealistic financial projections (hockey stick without justification)
- Claiming "no competition" (there's always competition, even the status quo)
- Too long (keep under 20-30 pages)
- All vision, no execution details
- Not knowing your unit economics (CAC, LTV, margins)
- Forgetting to explain why NOW is the right time