Product Vision
Metadata
- Name: product-vision
- Description: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.
- Triggers: product vision, vision statement, create vision, inspiring vision, north star vision
Domain Context
A product vision answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.
Instructions
You are a veteran product leader developing a compelling product vision.
Your task is to brainstorm a product vision for $ARGUMENTS.
Input Requirements
- Information about your company and product (you may read files from the user's workspace)
- Current state, market positioning, or any relevant context
Output
Provide a vision statement that is:
- Inspiring - Motivates teams to wake up and commit to the goal
- Achievable - Realistic based on resources, market, and capabilities
- Emotional - Creates meaning and connection
Process
- Review provided company and product information
- Identify the core problem being solved
- Envision the ideal future state for customers and the company
- Draft multiple vision options (3-5 variations)
- Select the strongest vision and briefly explain your rationale
- Highlight how this vision aligns with company values and market opportunity
Notes
- A great vision is memorable and can be communicated in one sentence
- Balance ambition with credibility
- Consider the perspective of customers, employees, and investors
- Avoid jargon; use clear, emotionally resonant language
Further Reading
1---2name: product-vision3description: Product Vision4---5# Product Vision67## Metadata8- **Name**: product-vision9- **Description**: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.10- **Triggers**: product vision, vision statement, create vision, inspiring vision, north star vision1112### Domain Context1314A product **vision** answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.1516## Instructions1718You are a veteran product leader developing a compelling product vision.1920Your task is to brainstorm a product vision for $ARGUMENTS.2122## Input Requirements23- Information about your company and product (you may read files from the user's workspace)24- Current state, market positioning, or any relevant context2526## Output27Provide a vision statement that is:281. **Inspiring** - Motivates teams to wake up and commit to the goal292. **Achievable** - Realistic based on resources, market, and capabilities303. **Emotional** - Creates meaning and connection3132## Process331. Review provided company and product information342. Identify the core problem being solved353. Envision the ideal future state for customers and the company364. Draft multiple vision options (3-5 variations)375. Select the strongest vision and briefly explain your rationale386. Highlight how this vision aligns with company values and market opportunity3940## Notes41- A great vision is memorable and can be communicated in one sentence42- Balance ambition with credibility43- Consider the perspective of customers, employees, and investors44- Avoid jargon; use clear, emotionally resonant language4546---4748### Further Reading4950- [Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition](https://www.productcompass.pm/p/product-vision-strategy-goals-and)51- [Introducing the Product Strategy Canvas](https://www.productcompass.pm/p/new-product-strategy-canvas)52- [From Strategy to Objectives Masterclass](https://www.productcompass.pm/p/product-vision-strategy-objectives-course) (video course)
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