Social Media
Social media strategy, content creation, and community building across platforms.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply social media expertise when:
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance
Core Concepts
Platform Selection Matrix
| Platform |
Best For |
Primary Audience |
Content Type |
B2B/B2C |
| LinkedIn |
Professional, B2B |
Decision makers, 25-54 |
Long-form, documents, carousel |
B2B |
| Twitter/X |
News, tech, thought leadership |
Early adopters, industry |
Short-form, threads |
Both |
| Instagram |
Visual brands, lifestyle |
Millennials, Gen Z |
Reels, carousels, Stories |
B2C |
| TikTok |
Entertainment, trends |
Gen Z, younger millennials |
Short video, trends |
B2C |
| Facebook |
Local, community, groups |
Broad, 35-65+ |
Video, groups, events |
Both |
| YouTube |
Education, how-to, long-form |
All ages |
Long-form video |
Both |
Content Pillar Strategy
The 4 Content Pillars:
| Pillar |
Purpose |
Ratio |
Examples |
| Educational |
Build trust, authority |
40% |
Tips, how-tos, industry insights |
| Entertaining |
Build engagement, reach |
30% |
Humor, trends, behind-scenes |
| Inspirational |
Build connection, emotion |
20% |
Stories, motivation, culture |
| Promotional |
Drive action, revenue |
10% |
Offers, product, CTAs |
Platform Algorithm Factors
LinkedIn Algorithm:
- Dwell time (time spent reading)
- Comments > Shares > Reactions
- First hour engagement critical
- Native content preferred
- No outbound links in body (put in comments)
Instagram Algorithm:
- Relationship (DMs, comments, story replies)
- Interest (based on past behavior)
- Timeliness (recent posts prioritized)
- Reels heavily promoted
- Story engagement matters
TikTok Algorithm:
- Watch time / completion rate
- Shares > Comments > Likes
- Video information (captions, hashtags)
- Device and account settings
- Trending sounds boost reach
Twitter/X Algorithm:
- Engagement velocity (first 30 min)
- Replies and conversations
- Media (images, video) preferred
- Threads for depth
- Profile authority matters
Optimal Posting Times
| Platform |
Best Days |
Best Times (local) |
Frequency |
| LinkedIn |
Tue-Thu |
8-10am, 12pm |
1-2/day |
| Instagram |
Mon-Fri |
11am, 2pm, 7pm |
1-2/day + Stories |
| TikTok |
Tue-Thu |
7-9pm |
1-3/day |
| Twitter/X |
Wed-Fri |
9am, 12pm, 5pm |
3-5/day |
| Facebook |
Wed-Fri |
1-4pm |
1-2/day |
Engagement Tactics
Proactive Engagement:
- Respond to comments within 1 hour
- Ask questions in posts
- Use polls and interactive features
- Tag relevant accounts
- Join conversations in niche
Community Building:
- Create exclusive groups
- Feature user-generated content
- Host live sessions
- Run challenges/contests
- Spotlight community members
Content Format Optimization
Carousel Best Practices:
- Hook on slide 1 (problem/question)
- Value in slides 2-8
- CTA on final slide
- Consistent design
- Save-worthy information
Video Best Practices:
- Hook in first 3 seconds
- Captions always (80% watch muted)
- Vertical for mobile
- Under 60s for most platforms
- Strong ending/CTA
Text Post Best Practices:
- Strong first line (hook)
- White space for readability
- Bullets and formatting
- Single CTA
- Hashtags strategically placed
Best Practices
Content Excellence
- Platform-Native: Adapt format per platform
- Consistency: Regular posting schedule
- Value-First: Give before you ask
- Authenticity: Real voice, real stories
Engagement Excellence
- Respond Fast: Speed shows you care
- Be Human: Personality over perfection
- Encourage Conversation: Ask, don't just broadcast
- Celebrate Community: UGC and recognition
Growth Excellence
- Collaboration: Partner with others in niche
- Trends: Participate when relevant
- Cross-Promotion: Leverage other channels
- Paid Boost: Amplify best organic content
Agent Integration
| Agent |
How They Use This Skill |
copywriter |
Social copy creation |
brainstormer |
Campaign ideation |
planner |
Social calendar planning |
continuity-specialist |
Community engagement strategy |
Anti-Patterns to Avoid
| Anti-Pattern |
Why It's Wrong |
Do This Instead |
| Same content everywhere |
Platforms differ |
Adapt per platform |
| Posting and ghosting |
Kills engagement |
Engage in comments |
| All promotion |
No one follows for ads |
90% value, 10% promo |
| Ignoring analytics |
Repeating what doesn't work |
Analyze and iterate |
| Buying followers |
Fake engagement, hurts reach |
Grow organically |
Metrics & Benchmarks
| Metric |
Good |
Excellent |
Calculate |
| Engagement Rate |
1-3% |
3%+ |
(Engagements / Followers) × 100 |
| Follower Growth |
2-5%/mo |
5%+/mo |
Monthly net new / Total |
| Share Rate |
1-2% |
2%+ |
Shares / Reach |
| Save Rate |
2-5% |
5%+ |
Saves / Reach |
Related Commands
/social/schedule - Create posting schedule/social/engage - Develop engagement strategy/social/viral - Create viral-potential content/content/social - Platform-specific content
References
references/platform-algorithms.md - How each algorithm worksreferences/content-formats.md - Format best practicesreferences/engagement-tactics.md - Building engagementreferences/viral-mechanics.md - What makes content spread
1---2name: social-media3description: Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.4---56# Social Media78Social media strategy, content creation, and community building across platforms.910## Language & Quality Standards1112**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.1314**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.1516---1718## When to Use This Skill1920Apply social media expertise when:21- Creating social content strategies22- Developing platform-specific content23- Optimizing for platform algorithms24- Building engagement and community25- Planning social media calendars26- Analyzing social performance2728## Core Concepts2930### Platform Selection Matrix3132| Platform | Best For | Primary Audience | Content Type | B2B/B2C |33|----------|----------|------------------|--------------|---------|34| LinkedIn | Professional, B2B | Decision makers, 25-54 | Long-form, documents, carousel | B2B |35| Twitter/X | News, tech, thought leadership | Early adopters, industry | Short-form, threads | Both |36| Instagram | Visual brands, lifestyle | Millennials, Gen Z | Reels, carousels, Stories | B2C |37| TikTok | Entertainment, trends | Gen Z, younger millennials | Short video, trends | B2C |38| Facebook | Local, community, groups | Broad, 35-65+ | Video, groups, events | Both |39| YouTube | Education, how-to, long-form | All ages | Long-form video | Both |4041### Content Pillar Strategy4243**The 4 Content Pillars**:44| Pillar | Purpose | Ratio | Examples |45|--------|---------|-------|----------|46| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |47| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |48| Inspirational | Build connection, emotion | 20% | Stories, motivation, culture |49| Promotional | Drive action, revenue | 10% | Offers, product, CTAs |5051### Platform Algorithm Factors5253**LinkedIn Algorithm**:54- Dwell time (time spent reading)55- Comments > Shares > Reactions56- First hour engagement critical57- Native content preferred58- No outbound links in body (put in comments)5960**Instagram Algorithm**:61- Relationship (DMs, comments, story replies)62- Interest (based on past behavior)63- Timeliness (recent posts prioritized)64- Reels heavily promoted65- Story engagement matters6667**TikTok Algorithm**:68- Watch time / completion rate69- Shares > Comments > Likes70- Video information (captions, hashtags)71- Device and account settings72- Trending sounds boost reach7374**Twitter/X Algorithm**:75- Engagement velocity (first 30 min)76- Replies and conversations77- Media (images, video) preferred78- Threads for depth79- Profile authority matters8081### Optimal Posting Times8283| Platform | Best Days | Best Times (local) | Frequency |84|----------|-----------|-------------------|-----------|85| LinkedIn | Tue-Thu | 8-10am, 12pm | 1-2/day |86| Instagram | Mon-Fri | 11am, 2pm, 7pm | 1-2/day + Stories |87| TikTok | Tue-Thu | 7-9pm | 1-3/day |88| Twitter/X | Wed-Fri | 9am, 12pm, 5pm | 3-5/day |89| Facebook | Wed-Fri | 1-4pm | 1-2/day |9091### Engagement Tactics9293**Proactive Engagement**:94- Respond to comments within 1 hour95- Ask questions in posts96- Use polls and interactive features97- Tag relevant accounts98- Join conversations in niche99100**Community Building**:101- Create exclusive groups102- Feature user-generated content103- Host live sessions104- Run challenges/contests105- Spotlight community members106107### Content Format Optimization108109**Carousel Best Practices**:110- Hook on slide 1 (problem/question)111- Value in slides 2-8112- CTA on final slide113- Consistent design114- Save-worthy information115116**Video Best Practices**:117- Hook in first 3 seconds118- Captions always (80% watch muted)119- Vertical for mobile120- Under 60s for most platforms121- Strong ending/CTA122123**Text Post Best Practices**:124- Strong first line (hook)125- White space for readability126- Bullets and formatting127- Single CTA128- Hashtags strategically placed129130## Best Practices131132### Content Excellence1331. **Platform-Native**: Adapt format per platform1342. **Consistency**: Regular posting schedule1353. **Value-First**: Give before you ask1364. **Authenticity**: Real voice, real stories137138### Engagement Excellence1391. **Respond Fast**: Speed shows you care1402. **Be Human**: Personality over perfection1413. **Encourage Conversation**: Ask, don't just broadcast1424. **Celebrate Community**: UGC and recognition143144### Growth Excellence1451. **Collaboration**: Partner with others in niche1462. **Trends**: Participate when relevant1473. **Cross-Promotion**: Leverage other channels1484. **Paid Boost**: Amplify best organic content149150## Agent Integration151152| Agent | How They Use This Skill |153|-------|------------------------|154| `copywriter` | Social copy creation |155| `brainstormer` | Campaign ideation |156| `planner` | Social calendar planning |157| `continuity-specialist` | Community engagement strategy |158159## Anti-Patterns to Avoid160161| Anti-Pattern | Why It's Wrong | Do This Instead |162|--------------|----------------|-----------------|163| Same content everywhere | Platforms differ | Adapt per platform |164| Posting and ghosting | Kills engagement | Engage in comments |165| All promotion | No one follows for ads | 90% value, 10% promo |166| Ignoring analytics | Repeating what doesn't work | Analyze and iterate |167| Buying followers | Fake engagement, hurts reach | Grow organically |168169## Metrics & Benchmarks170171| Metric | Good | Excellent | Calculate |172|--------|------|-----------|-----------|173| Engagement Rate | 1-3% | 3%+ | (Engagements / Followers) × 100 |174| Follower Growth | 2-5%/mo | 5%+/mo | Monthly net new / Total |175| Share Rate | 1-2% | 2%+ | Shares / Reach |176| Save Rate | 2-5% | 5%+ | Saves / Reach |177178## Related Commands179180- `/social/schedule` - Create posting schedule181- `/social/engage` - Develop engagement strategy182- `/social/viral` - Create viral-potential content183- `/content/social` - Platform-specific content184185## References186187- `references/platform-algorithms.md` - How each algorithm works188- `references/content-formats.md` - Format best practices189- `references/engagement-tactics.md` - Building engagement190- `references/viral-mechanics.md` - What makes content spread191
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