Social Media Strategy
Help users plan and execute effective social media strategies.
When to Use
- Creating content calendars
- Planning social media campaigns
- Developing posting strategies for different platforms
- Hashtag research and strategy
- Engagement analysis and optimization
When NOT to Use
- SEO/website optimization (use seo-optimization)
- Email campaigns (use email-marketing)
- Video production specifics (use youtube-content)
Content Calendar Template
Monthly Calendar
| Date |
Platform |
Content Type |
Topic |
Caption |
Hashtags |
Media |
Status |
| Mon 3/3 |
Instagram |
Carousel |
Tips for X |
[Draft] |
#tip #industry |
5 slides |
✅ Scheduled |
| Tue 3/4 |
LinkedIn |
Article |
Industry trend |
[Draft] |
#thought-leadership |
Image |
📝 Writing |
| Wed 3/5 |
Twitter/X |
Thread |
How-to guide |
[Draft] |
#howto |
None |
⬜ Planned |
Content Pillars (Pick 3-5)
Rotate through these themes:
- Educational (40%) — Tips, how-tos, industry insights
- Behind the Scenes (20%) — Team, process, culture
- Social Proof (15%) — Testimonials, case studies, results
- Promotional (15%) — Products, services, offers
- Engagement (10%) — Questions, polls, user-generated content
Platform-Specific Best Practices
Instagram
- Post types: Reels (highest reach), Carousels (highest saves), Stories (engagement)
- Frequency: 3-5 posts/week + daily stories
- Best times: Tue-Thu, 10am-1pm local time
- Hashtags: 5-15 relevant hashtags, mix of sizes
- Bio: Clear value prop + CTA + link
LinkedIn
- Post types: Text posts (highest reach), documents/carousels, articles
- Frequency: 3-5 posts/week
- Best times: Tue-Thu, 8-10am local time
- Tips: First line is the hook (before "see more"), personal stories perform well
- Engagement: Comment on others' posts (builds visibility)
Twitter/X
- Post types: Threads (highest value), single tweets, quote tweets
- Frequency: 1-5 tweets/day
- Tips: Strong hooks, use threads for longer content, engage in replies
TikTok
- Post types: Short-form video (15s-3min)
- Frequency: 1-3 videos/day for growth
- Tips: Hook in first 2 seconds, use trending sounds, be authentic
- Hashtags: 3-5 relevant + 1-2 trending
Hashtag Strategy
- Branded: Your company/campaign hashtag (e.g., #YourBrandName)
- Industry: Broad industry terms (e.g., #DigitalMarketing)
- Niche: Specific to your content (e.g., #EmailMarketingTips)
- Trending: Currently popular, if relevant
Mix by size:
- 2-3 large (1M+ posts) — for discovery
- 3-5 medium (100K-1M posts) — for competition balance
- 3-5 small (10K-100K posts) — for ranking higher
Post Templates
Educational Post
Hook: "Most people get [X] wrong. Here's what actually works:"
Body: 3-5 actionable tips
CTA: "Save this for later" or "Share with someone who needs this"
Engagement Post
"What's your biggest challenge with [topic]? Drop a comment below 👇"
Social Proof Post
"[Client name] came to us with [problem]. In [timeframe], they achieved [specific result]. Here's what we did: [brief overview]"
Behind the Scenes
"Here's what a typical Monday looks like for our team: [authentic, relatable content]"
Analytics to Track
| Metric |
What It Means |
Goal |
| Reach |
Unique people who saw your content |
Growing month over month |
| Engagement Rate |
(Likes + Comments + Shares) / Reach |
3-6% (varies by platform) |
| Follower Growth |
Net new followers per period |
Steady growth trend |
| Click-through Rate |
Clicks on links / Impressions |
1-3% |
| Saves/Bookmarks |
People saving for later |
High = valuable content |
| Share Rate |
Shares / Reach |
High = resonant content |
Common Mistakes to Avoid
- Posting without a strategy (random content = random results)
- Only posting promotional content (follow 80/20 rule: 80% value, 20% promotion)
- Ignoring comments and DMs (social media is social)
- Buying followers (destroys engagement rate)
- Not repurposing content across platforms
- Inconsistent posting schedule
1---2name: social-media-strategy3description: Social Media Strategy4---5# Social Media Strategy67Help users plan and execute effective social media strategies.89## When to Use10- Creating content calendars11- Planning social media campaigns12- Developing posting strategies for different platforms13- Hashtag research and strategy14- Engagement analysis and optimization1516## When NOT to Use17- SEO/website optimization (use seo-optimization)18- Email campaigns (use email-marketing)19- Video production specifics (use youtube-content)2021## Content Calendar Template2223### Monthly Calendar24| Date | Platform | Content Type | Topic | Caption | Hashtags | Media | Status |25|------|----------|-------------|-------|---------|----------|-------|--------|26| Mon 3/3 | Instagram | Carousel | Tips for X | [Draft] | #tip #industry | 5 slides | ✅ Scheduled |27| Tue 3/4 | LinkedIn | Article | Industry trend | [Draft] | #thought-leadership | Image | 📝 Writing |28| Wed 3/5 | Twitter/X | Thread | How-to guide | [Draft] | #howto | None | ⬜ Planned |2930### Content Pillars (Pick 3-5)31Rotate through these themes:321. **Educational** (40%) — Tips, how-tos, industry insights332. **Behind the Scenes** (20%) — Team, process, culture343. **Social Proof** (15%) — Testimonials, case studies, results354. **Promotional** (15%) — Products, services, offers365. **Engagement** (10%) — Questions, polls, user-generated content3738## Platform-Specific Best Practices3940### Instagram41- **Post types:** Reels (highest reach), Carousels (highest saves), Stories (engagement)42- **Frequency:** 3-5 posts/week + daily stories43- **Best times:** Tue-Thu, 10am-1pm local time44- **Hashtags:** 5-15 relevant hashtags, mix of sizes45- **Bio:** Clear value prop + CTA + link4647### LinkedIn48- **Post types:** Text posts (highest reach), documents/carousels, articles49- **Frequency:** 3-5 posts/week50- **Best times:** Tue-Thu, 8-10am local time51- **Tips:** First line is the hook (before "see more"), personal stories perform well52- **Engagement:** Comment on others' posts (builds visibility)5354### Twitter/X55- **Post types:** Threads (highest value), single tweets, quote tweets56- **Frequency:** 1-5 tweets/day57- **Tips:** Strong hooks, use threads for longer content, engage in replies5859### TikTok60- **Post types:** Short-form video (15s-3min)61- **Frequency:** 1-3 videos/day for growth62- **Tips:** Hook in first 2 seconds, use trending sounds, be authentic63- **Hashtags:** 3-5 relevant + 1-2 trending6465## Hashtag Strategy66- **Branded:** Your company/campaign hashtag (e.g., #YourBrandName)67- **Industry:** Broad industry terms (e.g., #DigitalMarketing)68- **Niche:** Specific to your content (e.g., #EmailMarketingTips)69- **Trending:** Currently popular, if relevant7071**Mix by size:**72- 2-3 large (1M+ posts) — for discovery73- 3-5 medium (100K-1M posts) — for competition balance74- 3-5 small (10K-100K posts) — for ranking higher7576## Post Templates7778### Educational Post79**Hook:** "Most people get [X] wrong. Here's what actually works:"80**Body:** 3-5 actionable tips81**CTA:** "Save this for later" or "Share with someone who needs this"8283### Engagement Post84"What's your biggest challenge with [topic]? Drop a comment below 👇"8586### Social Proof Post87"[Client name] came to us with [problem]. In [timeframe], they achieved [specific result]. Here's what we did: [brief overview]"8889### Behind the Scenes90"Here's what a typical Monday looks like for our team: [authentic, relatable content]"9192## Analytics to Track93| Metric | What It Means | Goal |94|--------|--------------|------|95| Reach | Unique people who saw your content | Growing month over month |96| Engagement Rate | (Likes + Comments + Shares) / Reach | 3-6% (varies by platform) |97| Follower Growth | Net new followers per period | Steady growth trend |98| Click-through Rate | Clicks on links / Impressions | 1-3% |99| Saves/Bookmarks | People saving for later | High = valuable content |100| Share Rate | Shares / Reach | High = resonant content |101102## Common Mistakes to Avoid103- Posting without a strategy (random content = random results)104- Only posting promotional content (follow 80/20 rule: 80% value, 20% promotion)105- Ignoring comments and DMs (social media is social)106- Buying followers (destroys engagement rate)107- Not repurposing content across platforms108- Inconsistent posting schedule109
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