Hubspot Lead Enrichment

HubSpot Lead Enrichment

Fill gaps in HubSpot contact/company records using Composio.

Workflow

1. Scope the job. Ask: which list/segment, which fields to fill, and the source of truth (Apollo, Clearbit-like tool, web search).
2. Connect HubSpot:

   composio link hubspot
   

3. Pull the target contacts:

   composio execute HUBSPOT_GET_ALL_CONTACTS -d '{ "limit": 100 }'
   # Or search by filter:
   composio search "list hubspot contacts with filter" --toolkits hubspot
   

4. For each contact with missing fields, look up enrichment data. Prefer a dedicated enrichment toolkit (Apollo/Clearbit) if connected; else web search + LinkedIn.
5. Patch the record:

   composio execute HUBSPOT_UPDATE_A_CONTACT -d '{
     "contact_id": "12345",
     "properties": { "jobtitle": "VP Eng", "industry": "SaaS" }
   }'
   

6. Log results to ./enrichment-run-<date>.csv with columns: contact_id, fields_filled, source, confidence.

Batch tips

• Use --parallel for up to 5 concurrent updates:

  composio execute --parallel HUBSPOT_UPDATE_A_CONTACT -d '{...}' HUBSPOT_UPDATE_A_CONTACT -d '{...}'
  

• Dry-run one update first to confirm property names exactly match the portal's schema.

Guardrails

• Never overwrite a non-empty field without asking.
• Flag low-confidence enrichments (e.g., inferred industry from domain) so the user can review.
• Respect HubSpot rate limits: 100 req/10s for most portals — throttle at ~8 req/s.