Mailchimp Drip Campaign

Mailchimp Drip Campaign

Launch a segmented drip via Composio Mailchimp.

Workflow

1. Campaign brief. Ask for: goal (nurture / reactivate / launch), audience segment, number of emails (3-5 typical), cadence (days between), primary CTA.
2. Link Mailchimp:

   composio link mailchimp
   

3. Identify the audience/list:

   composio execute MAILCHIMP_GET_ALL_LISTS -d '{}'
   

4. Build/confirm the segment (e.g., "signed up last 30d, no paid conversion"):

   composio search "create mailchimp segment" --toolkits mailchimp
   

5. Draft the sequence. Each email needs: subject (A/B candidates), preheader, body, single CTA, UTM params.
6. Create each campaign:

   composio execute MAILCHIMP_ADD_CAMPAIGN -d '{
     "type": "regular",
     "recipients": { "list_id": "...", "segment_opts": {...} },
     "settings": { "subject_line": "...", "from_name": "...", "reply_to": "..." }
   }'
   composio execute MAILCHIMP_SET_CAMPAIGN_CONTENT -d '{ "campaign_id": "...", "html": "..." }'
   

7. Schedule with the chosen cadence. Stagger send times across time zones (default: 9am local).
8. After sends, pull stats:

   composio execute MAILCHIMP_GET_CAMPAIGN_REPORT -d '{ "campaign_id": "..." }'
   

Sequence template (5-email nurture)

1. Day 0 — Welcome + quick win (one concrete tip, no pitch)
2. Day 3 — Customer story (similar-sized customer, specific outcome)
3. Day 7 — The contrarian take (challenge the default way of doing X)
4. Day 12 — Product demo (soft CTA to watch / book)
5. Day 18 — Direct CTA (book a call, start trial)

Guardrails

• Always include list-unsubscribe header (Mailchimp handles, but verify).
• Test-send every email to the user before scheduling.
• Pause the sequence for anyone who converts mid-flow.
• Cap send volume per hour on new IP warm-ups (< 5k/hour first week).