Conava Brand
Brand identity, voice, messaging, asset management, and consistency frameworks.
When to Use
- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs
Subcommands
| Subcommand | Description | Reference |
|---|---|---|
update |
Update brand identity — colors, typography, voice, and style | references/update.md |
References
| Topic | File |
|---|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
Workflows
Brand Creation
- Gather brand inputs (name, mission, audience, personality traits)
- Define voice using
references/voice-framework.md - Build messaging framework using
references/messaging-framework.md - Establish visual identity (colors, typography, logo rules) using:
references/color-palette-management.mdreferences/typography-specifications.mdreferences/logo-usage-rules.mdreferences/visual-identity.md
- Compile into brand guidelines using
references/brand-guideline-template.md - Save as
docs/brand-guidelines.mdin the project
Brand Update
- Parse update request from arguments
- Load current
docs/brand-guidelines.md - Apply changes to the relevant sections (colors, typography, voice, etc.)
- If design tokens exist (
assets/design-tokens.json,assets/design-tokens.css), update them to match - Verify all files are consistent
Brand Audit
- Load
references/consistency-checklist.md - Review target materials against brand guidelines
- Check visual consistency (colors, typography, logo usage)
- Check voice consistency (tone, language, messaging)
- Report findings with specific fixes
Asset Review
- Load
references/approval-checklist.md - Review asset against all checklist items
- Verify brand compliance (colors, fonts, logo, voice)
- Check accessibility requirements
- Report pass/fail with actionable fixes
Brand Sync Workflow
When updating brand identity, keep these files in sync:
| File | Purpose |
|---|---|
docs/brand-guidelines.md |
Human-readable brand documentation (source of truth) |
assets/design-tokens.json |
Token definitions (if project uses design tokens) |
assets/design-tokens.css |
CSS variables (if project uses design tokens) |
Process:
- Edit
docs/brand-guidelines.mdwith the brand changes - If design token files exist, update them to reflect the new values
- Verify consistency across all brand files
Routing
- Parse subcommand from
$ARGUMENTS(first word) - Load corresponding
references/{subcommand}.md - Execute with remaining arguments
- If no subcommand, determine workflow from context (create, audit, review, update)