Graphic Design

Graphic Design

Unified graphic design skill covering logo design, corporate identity programs (CIP), icon design, banner design, slide presentations, and social photos. This skill provides design knowledge, workflows, rules, size specifications, and art direction guidance.

When to Use

• Logo creation and brand mark design
• Corporate identity program (CIP) deliverables
• Icon design (SVG, multi-style)
• Banner design for social media, ads, web, print
• Presentations and pitch decks
• Social photos for Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok

Section Routing

Logo Design

55+ styles, 30 color palettes, 25 industry guides.

Logo: Design Process

1. Gather requirements — brand name, industry, target audience, style preference, color direction
2. Research — study competitor logos, industry conventions, differentiation opportunities
3. Select style — choose from 55+ styles (see references/logo-style-guide.md)
4. Select colors — apply color psychology principles (see references/logo-color-psychology.md)
5. Design — create logo as SVG/HTML with chosen style and colors
6. Generate output with white background (ALWAYS white background for logos)
7. Present options — show multiple variants, iterate on feedback

Logo: Style Categories

Logo: Design Rules

• Always generate logos with white background
• Ensure logos work at small sizes (favicon) and large sizes (billboard)
• Test in both color and monochrome
• Provide variants: full color, single color, reversed (white on dark)
• Minimum clear space around logo mark

Logo: References

Corporate Identity (CIP)

50+ deliverables, 20 styles, 20 industries. A complete corporate identity program extends the logo into all brand touchpoints.

CIP: Design Process

1. Start with logo — use Logo Design section above if no logo exists
2. Define brand guidelines — colors, typography, tone of voice
3. Select deliverables — choose from 50+ deliverable types (see references/cip-deliverable-guide.md)
4. Select style — match to brand personality (see references/cip-style-guide.md)
5. Design deliverables — create HTML/CSS mockups for each item
6. Present — compile into a presentation showing all deliverables

CIP: Deliverable Categories

CIP: Design Rules

• All deliverables must use the brand's color palette consistently
• Typography hierarchy: primary typeface for headlines, secondary for body
• Logo placement rules: minimum size, clear space, permitted backgrounds
• Maintain visual consistency across all touchpoints

CIP: References

Icon Design

15 styles, 12 categories. SVG-based icon design.

Icon: Design Process

1. Define requirements — purpose, platform, style, sizes needed
2. Select style — match to product and platform conventions
3. Design — create as clean SVG with proper viewBox and paths
4. Export — provide at multiple sizes if needed (16, 24, 32, 48px)

Icon: Top Styles

Icon: Design Rules

• Use consistent stroke width across an icon set
• Align to pixel grid for crisp rendering at small sizes
• Maintain optical balance (visual weight, not mathematical center)
• Use 24x24 as the base design grid, scale from there
• Keep SVG paths clean and optimized

Icon: References

Banner Design

22 art direction styles across social media, advertising, web, and print formats.

Banner: Design Process

1. Gather requirements — purpose, platform, content, brand, style, quantity
2. Research — browse references for design inspiration, select 2-3 art direction styles
3. Design — create HTML/CSS banner at exact platform dimensions
4. Apply rules — safe zones, typography limits, text ratio, CTA placement
5. Export — screenshot to PNG at exact dimensions
6. Present — show all options side-by-side, iterate on feedback

Banner: Size Reference

Banner: Top Art Direction Styles

Full 22 styles: references/banner-sizes-and-styles.md

Banner: Design Rules

• Safe zones: critical content in central 70-80% of canvas
• CTA: one per banner, bottom-right, min 44px height, action verb
• Typography: max 2 fonts, min 16px body, >=32px headline
• Text ratio: under 20% for ads (Meta penalizes heavy text)
• Print: 300 DPI, CMYK, 3-5mm bleed
• Contrast: minimum 4.5:1 ratio for text readability

Banner: Output Organization

assets/banners/{campaign}/
├── minimalist-1500x500.png
├── gradient-1500x500.png
├── bold-type-1500x500.png
├── minimalist-1080x1080.png
└── ...

• Use kebab-case for filenames: {style}-{width}x{height}.{ext}
• Date prefix for time-sensitive campaigns: {YYMMDD}-{style}-{size}.png
• Campaign folder groups all variants together

Banner: References

Slides / Presentations

Strategic HTML presentations with Chart.js, design tokens, responsive layouts, and copywriting formulas.

Slides: Design Process

Load references/slides-create.md for the full creation workflow.

1. Define purpose — pitch deck, keynote, training, report, proposal
2. Select strategy — match presentation type to slide strategies
3. Structure content — apply copywriting formulas for persuasive messaging
4. Choose layout patterns — pick from layout pattern library
5. Build HTML slides — use the HTML template system with Chart.js for data visualization
6. Review — check flow, pacing, visual consistency

Slides: Key Principles

• One idea per slide
• Visual hierarchy: headline > supporting data > body text
• Data visualization with Chart.js for quantitative slides
• Copywriting formulas for persuasive messaging (AIDA, PAS, BAB, etc.)
• Consistent design tokens across all slides

Slides: References

Social Photos

Multi-platform social image design using HTML/CSS rendered to screenshots.

Social Photos: Design Process

1. Analyze — parse requirements: subject, platforms, style, brand context, content elements
2. Ideate — develop 3-5 concepts
3. Design — create HTML/CSS per idea per platform size
4. Export — screenshot at exact pixel dimensions (2x deviceScaleFactor for retina)
5. Verify — visually inspect exported designs, fix layout/styling issues, re-export
6. Report — document design decisions

Social Photos: Key Sizes

Social Photos: References

Workflows

Complete Brand Package

1. Logo — design logo variants using Logo Design section
2. CIP — create deliverable mockups using Corporate Identity section
3. Presentation — build pitch deck using Slides section
4. Social — create social media assets using Banner and Social Photos sections

Campaign Asset Set

1. Banners — create platform-specific banners for the campaign
2. Social Photos — design content images for social platforms
3. Presentation — build campaign deck for stakeholders

All References