Guest Post Placement
Use this skill to plan guest post campaigns where off-site bylined content must serve the publisher's audience, justify its citations, and support an on-site asset or business goal.
This skill is derived from Garrett French and Eric Ward's Ultimate Guide to Link Building and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.
Quick Start
- Use the Contents table below to choose the smallest useful reference set.
- Use
workflows/plan-guest-post-placement.md for a full campaign plan.
- Confirm the target page has a natural citation reason.
- Translate keywords into audience names before prospecting.
- Return viability, publisher quality, content titles, outreach constraints, tracking fields, and risks.
Default Output
When asked for guest post placement help, return:
- Campaign goal - target page, business goal, expertise signal, and risk constraints.
- Audience and citability - keywords, audience names, citable targets, and missing elements.
- Viability and prospects - query signals, opportunity quality, and expertise needs.
- Content and outreach plan - title ideas, niche focus, audience benefit, citation target, and status.
- Tracking and risks - prospect fields, content status, approvals, placement reporting, and common failure modes.
Contents
| Need |
Start Here |
| Understand guest placement concepts |
references/core/knowledge.md |
| Apply guest post rules |
references/core/rules.md |
| See title and scoring examples |
references/core/examples.md |
| Plan guest placement campaign |
workflows/plan-guest-post-placement.md |
Core Posture
- Guest posting is editorial contribution, not manufactured link placement.
- Every link needs a reader-serving citation reason.
- Commercial pages often need citable elements before outreach.
- Pitch titles before complete articles in scaled campaigns.
- Track content inventory carefully to avoid duplicate placement.
1---2name: guest-post-placement3description: Plan, qualify, pitch, and track guest post placements that build links and expertise through audience-specific, citation-justified, editorially placeable off-site content. Use when checking guest post viability, making sales pages citable, creating guest post pitch titles, assessing publisher quality, reviewing guest post outreach, or tracking placements.4license: MIT5---67# Guest Post Placement89Use this skill to plan guest post campaigns where off-site bylined content must serve the publisher's audience, justify its citations, and support an on-site asset or business goal.1011This skill is derived from Garrett French and Eric Ward's *Ultimate Guide to Link Building* and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.1213## Quick Start14151. Use the Contents table below to choose the smallest useful reference set.162. Use `workflows/plan-guest-post-placement.md` for a full campaign plan.173. Confirm the target page has a natural citation reason.184. Translate keywords into audience names before prospecting.195. Return viability, publisher quality, content titles, outreach constraints, tracking fields, and risks.2021## Default Output2223When asked for guest post placement help, return:24251. **Campaign goal** - target page, business goal, expertise signal, and risk constraints.262. **Audience and citability** - keywords, audience names, citable targets, and missing elements.273. **Viability and prospects** - query signals, opportunity quality, and expertise needs.284. **Content and outreach plan** - title ideas, niche focus, audience benefit, citation target, and status.295. **Tracking and risks** - prospect fields, content status, approvals, placement reporting, and common failure modes.3031## Contents3233| Need | Start Here |34|------|------------|35| Understand guest placement concepts | `references/core/knowledge.md` |36| Apply guest post rules | `references/core/rules.md` |37| See title and scoring examples | `references/core/examples.md` |38| Plan guest placement campaign | `workflows/plan-guest-post-placement.md` |3940## Core Posture4142- Guest posting is editorial contribution, not manufactured link placement.43- Every link needs a reader-serving citation reason.44- Commercial pages often need citable elements before outreach.45- Pitch titles before complete articles in scaled campaigns.46- Track content inventory carefully to avoid duplicate placement.
ConcertoNotes