ConcertoNotes Kunze Ad Setup
Inputs
Ask once for:
- main keyword
- product SKU
- optional product name
- optional budget level: conservative or aggressive
- optional output path
Defaults:
- budget level: conservative
- output directory:
./artifacts/launchfast/campaigns/
Strategy
Kunze’s model favors:
- broad and phrase coverage
- one ad group per campaign
- small keyword sets
- gap-opportunity terms where competitors rank poorly
Workflow
1. Market research
Run:
research_products(keyword="<main_keyword>", focus="balanced", product_limit=20)
Collect top 10-15 competitor ASINs plus market context.
2. Keyword research
- Research competitor ASINs in manageable batches of 3-4.
- Prefer parallel tool calls where possible.
- Do not require delegation.
Use:
amazon_keyword_research(asins=[...], limit=50, min_search_volume=300)
3. Build the keyword master list
For each keyword compute:
- overlap across ASIN batches
- search volume
- CPC
- purchase rate
- relevance
- competitor coverage
- gap-opportunity signal
Then select:
- Broad campaign keywords
- Phrase campaign keywords
- ASIN targets
- Category target placeholder if category ID is unknown
4. Generate bulksheet
Create:
- Auto campaign
- Broad campaign
- Phrase campaign
- Category targeting campaign
- ASIN targeting campaign
Use deterministic CSV generation with Python csv.writer.
Use this exact Amazon Bulksheets 2.0 header and column order:
Product,Entity,Operation,Campaign Id,Ad Group Id,Portfolio Id,Ad Id,Keyword Id,Product Targeting Id,Campaign Name,Ad Group Name,Start Date,End Date,Targeting Type,State,Daily Budget,sku,asin,Ad Group Default Bid,Bid,Keyword Text,Match Type,Bidding Strategy,Placement,Percentage,Product Targeting Expression,Audience ID,Shopper Cohort Percentage,Shopper Cohort Type
Deterministic campaign layout:
- Auto: 1 campaign, 1 ad group, 1 product ad, 4 auto targeting rows
- Broad: 1 campaign, 1 ad group, 1 product ad, up to 5 broad-match keywords
- Phrase: 1 campaign, 1 ad group, 1 product ad, up to 5 phrase-match keywords
- Category: 1 campaign, 1 ad group, 1 product ad, 1 category targeting row
- ASIN: 1 campaign, 1 ad group, 1 product ad, up to 15 ASIN target rows
Required defaults:
- start date: current date in
YYYYMMDD - bidding strategy:
Dynamic bids - down only - one ad group per campaign
- if category ID is unknown, emit a literal placeholder such as
[CATEGORY_ID]
Write to:
./artifacts/launchfast/campaigns/[product-name]-kunze-[YYYY-MM-DD].csv
5. Provide an operator summary
Return:
- campaign list
- selected keywords
- budget assumptions
- output file path
If a category ID is missing, leave a clear placeholder and call it out explicitly.